Happy Market Research Podcast

Recap 2019: Biggest Issues Facing Insight Professionals at Large Brands

Episode Summary

In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders. Referenced Guests: Aji Ghose, Head of Research and Data Science at Sky * Twitter: www.twitter.com/ai_modeller * Website: www.sky.com Anne Brown, CEO of Gazelle Global Research Services * LinkedIn: www.linkedin.com/in/anne-brown * Website: www.gazelleglobal.com David Garcia Pawley, director of European countries for CMI at Samsung * LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk * Website: https://www.samsung.com/us Estrella Lopez-Brea, the Global Head of Consumer Connections at Cereal Partners Worldwide * LinkedIn: https://www.linkedin.com/in/estrella-lopez-brea-60930311 * Website: https://www.nestle-cereals.com/global/en Marian Anderson, Director of Insights at Microsoft * LinkedIn: https://www.linkedin.com/in/mariangyarmathy * Website: https://www.microsoft.com/en-us Michael Yaksich, Director of Customer Strategy at Cruise * LinkedIn: https://www.linkedin.com/in/michael-yaksich-8277a912 * Website: https://getcruise.com Mitchell Atchison, a insights professional at a pharmaceutical firm * LinkedIn: https://www.linkedin.com/in/mitchell-atchison-0a43bb12 Rian van der Merwe, Product Manager at Wildbit * LinkedIn: www.linkedin.com/in/rianvdm * Website: www.wildbit.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: * Email: chueyee@happymr.instawp.xyz * LinkedIn:

Episode Notes

In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers.

Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more.

This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup founders.

Referenced Guests:

Aji Ghose, Head of Research and Data Science at Sky

Twitter: www.twitter.com/ai_modeller
Website: www.sky.com

Anne Brown, CEO of Gazelle Global Research Services

LinkedIn: www.linkedin.com/in/anne-brown
Website: www.gazelleglobal.com

David Garcia Pawley, director of European countries for CMI at Samsung

LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk
Website: https://www.samsung.com/us

Estrella Lopez-Brea, the Global Head of Consumer Connections at Cereal Partners Worldwide

LinkedIn: https://www.linkedin.com/in/estrella-lopez-brea-60930311
Website: https://www.nestle-cereals.com/global/en

Marian Anderson, Director of Insights at Microsoft

LinkedIn: https://www.linkedin.com/in/mariangyarmathy
Website: https://www.microsoft.com/en-us

Michael Yaksich, Director of Customer Strategy at Cruise

LinkedIn: https://www.linkedin.com/in/michael-yaksich-8277a912
Website: https://getcruise.com

Mitchell Atchison, a insights professional at a pharmaceutical firm

LinkedIn: https://www.linkedin.com/in/mitchell-atchison-0a43bb12

Rian van der Merwe, Product Manager at Wildbit

LinkedIn: www.linkedin.com/in/rianvdm
Website: www.wildbit.com

Find Jamin Online:

Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil

Find Chueyee Online:

Email: chueyee@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/chueyeeyang
Twitter: www.twitter.com/chueyee15

Find Us Online:

Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com
Monty Python and the Holy Grail: https://www.youtube.com/watch?v=zrzMhU_4m-g&t=14s

This Episode’s Sponsor: 
This episode is brought to you by G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research, and we know that’s a unique language. For more information, please visit them at G3Translate.com.

[00:03]
JAMIN: 
Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. 
In this episode we’ll hear from insight professionals at top brands including Nestle, Microsoft, Sky, and Samsung, on the biggest challenges they face. If you are in sales and want to know what buyers are looking for or if you are an insights manager, this episode is for you. 
Again, I’m joined by our Producer, Chueyee Yang. 
Chueyee, how are you? 
[00:32]
CHUEYEE:
Hi Jamin, I’m ready to get things going.
[00:37]
JAMIN:
Before we get started, I want to give a big thank you to our sponsor, G3 Translate. The G3 Translate team offers unparalleled expertise in foreign language translations for market researchers and insight professionals across the globe. Not only do they speak hundreds of languages, but they are also fluent in market research. For more information, please visit them at G3Translate.com.  
[01:01]
CHUEYEE:
In our last episode, we analyzed the common factors across our guests that led them to happy careers in consumer insights. And we also gave you two key ways to drive organizational success.