My guest today is Stephen Cribbett, Founder and CEO of Further. Established in 2007, Further is a team of consultants, strategists, researchers and technology experts that support organizations in becoming more people-centric, empathic and instinctive. Prior to starting Further, Stephen was a managing partner of Landini Associates along with an expensive consulting experience. Find Stephen Online: LinkedIn: www.linkedin.com/in/scribbett Website: www.go-further.co Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode is in Partnership with MrWeb: Website: www.mrweb.com Twitter: www.twitter.com/mrwebnews This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode. [00:45] According to the GRIT report, there has been an increase in the number of qualitative-based tools.
My guest today is Stephen Cribbett, Founder and CEO of Further. Established in 2007, Further is a team of consultants, strategists, researchers and technology experts that support organizations in becoming more people-centric, empathic and instinctive. Prior to starting Further, Stephen was a managing partner of Landini Associates along with an expensive consulting experience.
Find Stephen Online:
LinkedIn: www.linkedin.com/in/scribbett
Website: www.go-further.co
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode is in Partnership with MrWeb:
Website: www.mrweb.com
Twitter: www.twitter.com/mrwebnews
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.
[00:45]
According to the GRIT report, there has been an increase in the number of qualitative-based tools. This is centric to user experience, customer experience, and market research. However, as with all things, the actual research operations remains to be done and that happens usually outside of those toolsets. HubUx is a solution for that. You plug your tools directly into it; you enter in who it is that you want to talk to, when you want to talk to them, and HubUx literally does the rest for you. If you already have an existing customer list, you can just upload it directly into the tool. If you want to leverage social recruiting, that's integrated as well. It is the single source for all of your research operations needs HubUx. Check it out. Thanks.
[01:32]
Hi, I'm Jamin, and you're listening to the Happy Market Research Podcast. My guest today is Stephen Cribbett, founder and CEO of Further. Established in 2007, Further is a team of consultants, strategists, researchers, and technology experts that support organizations in becoming more people-centric, empathetic, and instinctive organizations. Prior to starting Further, Steven was a Managing Partner of Landini Associates and along with an extensive consulting set of experiences. Steven, thank you very much for joining me on the Happy Market Research Podcast.
[02:07]
Pleasure to be here. Jamie. Good morning to you.
[02:09]
Yeah, well, hey, thanks very much. And thanks for being patient with my poor reading skills at this hour.
[02:16]
I’ll let you have that.
[02:18]
So let's start out setting some context so the audience has an opportunity to get to know you. Tell us a little bit about your parents and how they informed your career
[02:27]
My parents, I guess the way that they informed my career was actually kind of helping me choose what I didn't want to do. So most of my family are involved in the automotive industry in one way, shape, or form. And when I was going through college,