My guest today is Paul Lawson, Executive Director at Verve. Based in London, Verve is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a Research Director at Synovate. Find Paul Online: LinkedIn: www.linkedin.com/in/paullawson1/?originalSubdomain=uk Website: www.addverve.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode is in Partnership with MrWeb: Website: www.mrweb.com Twitter: www.twitter.com/mrwebnews This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode. [00:44] According to the GRIT report, there has been an increase in the number of qualitative-based tools.
My guest today is Paul Lawson, Executive Director at Verve. Based in London, Verve is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a Research Director at Synovate.
Find Paul Online:
LinkedIn: www.linkedin.com/in/paullawson1/?originalSubdomain=uk
Website: www.addverve.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode is in Partnership with MrWeb:
Website: www.mrweb.com
Twitter: www.twitter.com/mrwebnews
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.
[00:44]
According to the GRIT report, there has been an increase in the number of qualitative-based tools. This is centric to user experience, customer experience, and market research. However, as with all things, the actual research operations remains to be done and that happens usually outside of those toolsets. HubUx is a solution for that. You plug your tools directly into it; you enter in who it is that you want to talk to, when you want to talk to them, and HubUx literally does the rest for you. If you already have an existing customer list, you can just upload it directly into the tool. If you want to leverage social recruiting, that's integrated as well. It is the single source for all of your research operations needs HubUx. Check it out. Thanks.
[01:30]
Hi, I'm Jamin Brazil. You're listening to the Happy Market Research Podcast. My guest today is Paul Lawson, Executive Director at Verve. Did I say it right?
[01:41]
You did yeah, Verve. We often get asked that question, but it is Verve, absolutely.
[01:46]
Perfect. Based in London, Verb is a market research technology company offering solutions for agile insights and custom panels. Prior to joining Verve, Paul was a research director at Synovate. Paul, thanks very much for being on the Happy Market Research Podcast today.
[02:00]
It's a pleasure. I'm happy to be here.
[02:03]
We'd like to start with some context for our audience. Tell us a little bit about your parents and how they have informed your career.
[02:10]
Yeah, sure. So, we're based in London, grew up in England. So that's the first bit of context. It was interesting thinking about this actually, and I had a chat to my parents about it last night, funnily enough. My mom had a whole bunch of different jobs, mostly I guess what you’d describe civil-service type stuff. So she worked for HM revenue and customs in the taxes department over here. So that's the kind of money kind, not the wield kind. And she also worked for the National Health Service. So she had a job in a hospital in an eye department.