My guest today is Graeme Lawrence, Managing Partner at Join the Dots I InSites Consulting. Established in 1998, Join the Dots is a global consumer insight agency that helps companies make better business decisions through a deep understanding of people. Find Graeme Online: LinkedIn: www.linkedin.com/in/graeme-lawrence-4b930a6/?originalSubdomain=uk Website: www.jointhedotsmr.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode is in Partnership with MrWeb: Website: www.mrweb.com Twitter: www.twitter.com/mrwebnews This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode. [00:45] According to the GRIT report, there has been an increase in the number of qua...
My guest today is Graeme Lawrence, Managing Partner at Join the Dots I InSites Consulting. Established in 1998, Join the Dots is a global consumer insight agency that helps companies make better business decisions through a deep understanding of people.
Find Graeme Online:
LinkedIn: www.linkedin.com/in/graeme-lawrence-4b930a6/?originalSubdomain=uk
Website: www.jointhedotsmr.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode is in Partnership with MrWeb:
Website: www.mrweb.com
Twitter: www.twitter.com/mrwebnews
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.
[00:45]
According to the GRIT report, there has been an increase in the number of qualitative-based tools. This is centric to user experience, customer experience, and market research. However, as with all things, the actual research operations remains to be done and that happens usually outside of those toolsets. HubUx is a solution for that. You plug your tools directly into it; you enter in who it is that you want to talk to, when you want to talk to them, and HubUx literally does the rest for you. If you already have an existing customer list, you can just upload it directly into the tool. If you want to leverage social recruiting, that's integrated as well. It is the single source for all of your research operations needs HubUx. Check it out. Thanks.
[01:32]
Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Graeme Lawrence, Chief Client Officer at Join the Dots. Established in 1998, Join the Dots is a global consumer insights agency that helps companies make better business decisions through a deeper understanding of people. Prior to joining Join the Dots, Graeme served as head of sales for several leading firms, most notably Harris Interactive. Graeme, thanks very much for joining me on the Happy Market Research Podcast today.
[02:03]
Hi, nice to join you. I’m really, really excited about having a chat.
[02:06]
It is an honor to have you on the show. I've been following the merger/acquisition. We'll get into what that looks like more specifically in just a little bit, but I like to start off with creating a little bit of context for our audience. Tell us about your parents and how they informed what you do today.
[02:24]
Well, my mom and dad, Norman and Rena Lawrence, were born in Edinburgh and in war time, in the Second World War time. And they had a fairly tough upbringing actually in Edinburgh, Scotland, and, they're from quite a working-class background. And my dad left school at 15 and went into printing as an apprentice and stayed there his own his whole career but then was hugely su...