Happy Market Research Podcast

MrWeb Series - David Garcia Pawley of Samsung on Samsung's CMI on Keys to Managing a Successful Panel [A Brand's Perspective]

Episode Summary

My guest today is David Garcia Pawley, Director of European Countries CMI (Consumer & Market Insights) at Samsung. Established in 1938, Samsung is the world's largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client-side at leading firms including LG and GfK.  Find David Online: LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk  Website: https://www.samsung.com/us  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode is in Partnership with MrWeb: Website: www.mrweb.com  Twitter: www.twitter.com/mrwebnews  This Episode’s Sponsor:  This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.

Episode Notes

My guest today is David Garcia Pawley, Director of European Countries CMI (Consumer & Market Insights) at Samsung. Established in 1938, Samsung is the world's largest information technology company, consumer electronics maker and chipmaker measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client-side at leading firms including LG and GfK. 

Find David Online:

LinkedIn: https://www.linkedin.com/in/davidgarciapawley/?originalSubdomain=uk 

Website: https://www.samsung.com/us 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

This Episode is in Partnership with MrWeb:

Website: www.mrweb.com 

Twitter: www.twitter.com/mrwebnews 

This Episode’s Sponsor: 

This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.

[00:00]

Hey, everybody, this is Jamin, host of the Happy Market Research Podcast. In conjunction with MrWeb, I've had the honor of interviewing three of the leading custom panel companies. This is one of those three episodes. If you're not currently subscribed to MrWeb, I just can't recommend another resource. He gives you a daily update on happenings, whether it's HR, M&A, technology releases, companies going out of business, companies starting. I mean there is not a single point of truth that I found to be more consistent and reliable than MrWeb. So check them out. They're great and I hope you enjoy this episode.   

[00:44]

According to the GRIT report, there has been an increase in the number of qualitative based tools. This is centric to user experience, customer experience, and market research. However, as with all things, the actual research operations remains to be done and that happens usually outside of those toolsets. HubUx is a solution for that. You plug your tools directly into it; you enter in who it is that you want to talk to when you want to talk to them and HubUx literally does the rest for you. If you already have an existing customer list, you can just upload it directly into the tool. If you want to leverage social recruiting, that's integrated as well. It is the single source for all of your research operations needs HubUx. Check it out. Thanks. 

[01:30]

Hi, I'm Jamin. You are listening to the Happy Market Research Podcast. My guest today is David Garcia Pawley, director of European countries for CMI (Consumer and Market Insights) at Samsung.  Established in 1938, Samsung is the world's largest information technology company, consumer electronics maker and chip manufacturer, measured by 2017 revenues. Prior to joining Samsung, David has held senior roles on both the agency and client side at leading firms including LG and GFK. David, thanks very much for joining me on the Happy Market Research Podcast today.

[02:08]

Hello. Thank you for having me here. 

[02:10]

It is an honor to have somebody like yourself. Of course, we love our brand guests. But before we jump into our conversation, I'd like to provide some context to our listeners. Maybe you could tell us a little bit about your parents and how they informed your current career. 

[02:25]

Well, from my name you can gather... It's David Garcia Pawley. I’m half English, half Spanish. So I was brought up in Spain; that’s where my father's from. I was born in England; my mother is English and I'm married to a Russian lady. So, actually,