Happy Market Research Podcast

Ep. 559 — How Cryptocurrency and Blockchain Play a Role in the Insights Industry with Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs

Episode Summary

This episode is in collaboration with MRMW Virtual Summit 2022.  Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 * Website: https://www.mrmwsummit.com/  Find Sebastian Online: * LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ * Website: https://www.kaiser-x.com/  Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  * Full-time on campus * Full-time online * Part-time online NEW FOR 2022:  If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey everybody, welcome to the Happy Market Research podcast. I am joined today by Sebastian Syperek. I'm probably mispronouncing your last name and I do apologize for that. This interview is being done in conjunction with MRMWs virtual summit that is being held on July 6th and 7th. The MRMW virtual event has 25 top level speakers, case studies from over 20 different industries, and over 1,000 attendees. It is heavily focused on APAC and Europe, and you will absolutely want to join this conference. The interviews as - the panel conversations and the talks will be available post-conversation or post-event if you'd like to consume it there. Sebastian currently is the head of CX and UX Kaiser X Labs. Sebastian is a psychologist with a focus on quant research with almost two decades of experience in both market and UX research. He has worked for agencies, including Ipsos as well as a number of corporate companies including eBay. Currently active as principal CX and UX research within the Elion Group, Kaiser X Labs,

Episode Notes

This episode is in collaboration with MRMW Virtual Summit 2022. 

Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs.

MRMW Virtual Summit 2022

Website: https://www.mrmwsummit.com/ 

Find Sebastian Online:

LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 

Full-time on campus Full-time online Part-time online

NEW FOR 2022: 

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 

[00:00:00]

Jamin Brazil: Hey everybody, welcome to the Happy Market Research podcast. I am joined today by Sebastian Syperek. I'm probably mispronouncing your last name and I do apologize for that. This interview is being done in conjunction with MRMWs virtual summit that is being held on July 6th and 7th. The MRMW virtual event has 25 top level speakers, case studies from over 20 different industries, and over 1,000 attendees. It is heavily focused on APAC and Europe, and you will absolutely want to join this conference. The interviews as - the panel conversations and the talks will be available post-conversation or post-event if you'd like to consume it there. Sebastian currently is the head of CX and UX Kaiser X Labs. Sebastian is a psychologist with a focus on quant research with almost two decades of experience in both market and UX research. He has worked for agencies, including Ipsos as well as a number of corporate companies including eBay. Currently active as principal CX and UX research within the Elion Group, Kaiser X Labs, he is also a crypto and Blockchain expert. Sebastian, thank you for joining me on the Happy Market Research podcast.

[00:01:22]

Sebastian Syperek: Thanks a lot, Jamin. I'm really happy to be here. Thanks for the slot and telling a little bit about my tour next week and some other questions from the research scene.

[00:01:37]

Jamin Brazil: The Michigan State University's Master of Science in marketing research program delivers the number one ranked in science and analytics degree in three formats, full-time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design, or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's program at broad.msu.edu/marketing. Again, broad.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. Yes, I'm very excited about having you on the show. It is absolute honor.