Find Thor Online: * LinkedIn: https://www.linkedin.com/in/thorolof/ * Email: thor@stravito.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. We are live at the Insights Association. You're listening to the Happy Market Research podcast. I am joined by Thor Philogene. He is with Stravito. Did I say it correctly? [00:00:16] Thor Olof Philogene: Stravito. [00:00:17] Jamin Brazil: Stravito? Apologies. [00:00:17] Thor Olof Philogene: Yes. [00:00:18] Jamin Brazil: I should have asked that at the beginning. So Thor, coolest name ever. You don't have a hammer. [00:00:24] Thor Olof Philogene: No, not with me. [00:00:26] Jamin Brazil: Tell me a little bit about the business? [00:00:28] Thor Olof Philogene: Sure. So Stravito was founded in Sweden in 2017. And we're very entrepreneurs really that have backgrounds both in technology and market research. Two of my co-founders started Norm which is a shopper research...
Find Thor Online:
LinkedIn: https://www.linkedin.com/in/thorolof/ Email: thor@stravito.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: Hey everybody. We are live at the Insights Association. You're listening to the Happy Market Research podcast. I am joined by Thor Philogene. He is with Stravito. Did I say it correctly?
[00:00:16]
Thor Olof Philogene: Stravito.
[00:00:17]
Jamin Brazil: Stravito? Apologies.
[00:00:17]
Thor Olof Philogene: Yes.
[00:00:18]
Jamin Brazil: I should have asked that at the beginning. So Thor, coolest name ever. You don't have a hammer.
[00:00:24]
Thor Olof Philogene: No, not with me.
[00:00:26]
Jamin Brazil: Tell me a little bit about the business?
[00:00:28]
Thor Olof Philogene: Sure. So Stravito was founded in Sweden in 2017. And we're very entrepreneurs really that have backgrounds both in technology and market research. Two of my co-founders started Norm which is a shopper research agency currently owned by Ipsos. And now we have presence in Europe and North America, and we're approaching 70 employees. We have 25 nationalities on the team.
[00:00:51]
Jamin Brazil: A lot of diversity.
[00:00:52]
Thor Olof Philogene: A lot of diversity. And what we've built is a product that is an AI powered enterprise insights platform that allows employees at global organizations, fortune 500 fortune five, 2000 to search and discover consumer insights in seconds.
[00:01:08]
Jamin Brazil: So it's fast?
[00:01:10]
Thor Olof Philogene: It's really fast.
[00:01:12]
Jamin Brazil: That makes a lot of sense. So you are focused primarily in user experience is that correct?
[00:01:18]
Thor Olof Philogene: We believe that at the end of the day the product needs to adapt to the human being that's using it. So the user experience is really our way of understanding that in order for the software to be successful, it truly needs to fit the way how people think, and user experience is part of it. Yes.
[00:01:36]
Jamin Brazil: So are most of your, who is your ideal customer in that framework?
[00:01:39]
Thor Olof Philogene: I think our ideal customers are generally global organizations that will be say in the Forbes global 2000. To mention a few customers of ours, we work with Comcast, we work with Electrolux, Carlsberg and McDonald's.
[00:01:55]
Jamin Brazil: Inside of those organizations though, who's the buyer?
[00:02:00]
Thor Olof Philogene: So that's a really good question. So typically the buyer will be the persons or the people heading up th...