Find Pam Online: * LinkedIn: https://www.linkedin.com/in/pamelabracken/ * Email: pam.bracken@georgiacenter.uga.du Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: I am joined by Pam Bracken, University of Georgia. Pam, if you've ever been to any industry event, you have seen and met Pam. She has shaken your hand and greeted you with the warmest smile you have ever seen. It's an honor to have you on the show, Pam. [00:00:18] Pam Bracken: Thanks for having me, this is fun. [00:00:19] Jamin Brazil: Some people might not know about the University of Georgia and their degree in market research. Maybe you could tell us a little bit about it. [00:00:25] Pam Bracken: The University of Georgia was one of the first, I think the first to offer a MMR degree, a Masters of Market Research program, and it actually got started I think maybe 30, 35 years ago, and it was because I think corporations recognized a need for that kind of graduate level education, and they were based out of Atlanta, and thought hey, let's work with the University of Georgia. But then in the mid 1990s, research practitioners recognized hey,
Find Pam Online:
LinkedIn: https://www.linkedin.com/in/pamelabracken/ Email: pam.bracken@georgiacenter.uga.du
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: I am joined by Pam Bracken, University of Georgia. Pam, if you've ever been to any industry event, you have seen and met Pam. She has shaken your hand and greeted you with the warmest smile you have ever seen. It's an honor to have you on the show, Pam.
[00:00:18]
Pam Bracken: Thanks for having me, this is fun.
[00:00:19]
Jamin Brazil: Some people might not know about the University of Georgia and their degree in market research. Maybe you could tell us a little bit about it.
[00:00:25]
Pam Bracken: The University of Georgia was one of the first, I think the first to offer a MMR degree, a Masters of Market Research program, and it actually got started I think maybe 30, 35 years ago, and it was because I think corporations recognized a need for that kind of graduate level education, and they were based out of Atlanta, and thought hey, let's work with the University of Georgia. But then in the mid 1990s, research practitioners recognized hey, we hire a lot of great folks, but they may never had a market research or Insights course. How can we develop non-credit professional continuing education for folks that don't want to invest in a graduate degree and so we have another market research program out of the center for continuing education in hotel. So I fall under public service in our reach where the MMR program is under the College of Business.
[00:01:20]
Jamin Brazil: That makes a lot of sense. Who attends?
[00:01:20]
Pam Bracken: Who attends our courses really researchers from all over the world. Typically they might have six to eight years’ experience and now they're ready to maybe move up, move around, and they need to have some resources available to understand other parts of research they might touch. But it could be new folks that are using it as an onboarding tool. I even have folks with a PhD in statistics take the course. They know the stats part, but maybe haven't been exposed to other parts of research, so it's a foundations course helping them to be more knowledgeable about the different parts of research, and they converse with their clients and colleagues about different parts of research.
[00:02:00]
Jamin Brazil: Super interesting. Trends. We're talking about trends, so market research have been through a lot of transition in the last three years. I'm presenting on trends tomorrow. What do you see as a trend in the space?
[00:02:12]