Find John Online: * LinkedIn: https://www.linkedin.com/in/johnferr/ * Email: jferreira@finchbrands.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. We're live at Insights Association in Philadelphia. There we go. I've only said that 100 times, but every time it's like the first time. I am joined by John Ferreira. He is with Finch Brands. Tell us about Finch. [00:00:21] John Ferreira: Finch Brands is a brand consultancy, and it's been around for about twenty years working with brands. Everything from startups to Fortune 50 and everything in between. We do work in the areas of Insights brand strategy and design as separate services or fully interconnected, and we can apply those in standalone project consulting in special projects, big projects at big moments, or we bring those same skills sets and combination of services into year-round relationships with clients in the form of Insights communities as well. [00:00:50] Jamin Brazil: You have your own technology stack for the Insights team or - [00:00:54] John Ferreira: Actually we took a team first approach. So five years ago we grew into the Insights comm...
Find John Online:
LinkedIn: https://www.linkedin.com/in/johnferr/ Email: jferreira@finchbrands.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: Hey, everybody. We're live at Insights Association in Philadelphia. There we go. I've only said that 100 times, but every time it's like the first time. I am joined by John Ferreira. He is with Finch Brands. Tell us about Finch.
[00:00:21]
John Ferreira: Finch Brands is a brand consultancy, and it's been around for about twenty years working with brands. Everything from startups to Fortune 50 and everything in between. We do work in the areas of Insights brand strategy and design as separate services or fully interconnected, and we can apply those in standalone project consulting in special projects, big projects at big moments, or we bring those same skills sets and combination of services into year-round relationships with clients in the form of Insights communities as well.
[00:00:50]
Jamin Brazil: You have your own technology stack for the Insights team or -
[00:00:54]
John Ferreira: Actually we took a team first approach. So five years ago we grew into the Insights community business by virtue of having repeat clients that just wanted to work with us again and again and again, because our team really understands brands and business and brand of business strategy at a very deep level, and they love the conversations they would have with us. And the more studies that we conducted with them, the deeper we understood their category, and it was like the snowball rolling down the hill. We could add more value, suggest studies, help to push the thinking further. So then the community methodology was one to just have the conversation never end week to week, year-round value-added conversations and as their needs evolve, we're ready to help evolve with them, with the Insights communities to then go and chase the answers with creative research methodology. So that's kind of our approach and our sweet spot. I used to be on the client side myself. I was at Campbell Soup for 11 years and others at Finch were as well. A lot of us have that as a common trait in our background, and we just a better way to build a better mousetrap here. So we actually start with the team, and we get the best third-party technology in the marketplace, combine that to kind of feature proof it and the analogy I like to make is we take race drivers, and we put them in race cars. So many firms are focused on the tech side of things, which makes all the sense in the world and a lot of great innovations happening there.