Find Vignesh Online: * LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ * Email: vkrishnan@researchdefender.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody, Happy Market Research podcast. I’m Jamin your host. I am live today with Vignesh Krishnan. [00:00:10] Vignesh Krishnan: Yes, you got it. [00:00:10] Jamin Brazil: Good. Thank you. Founder and CEO of Research Defender. Love Research Defender. Huge fan and also a customer. Tell us about the business. [00:00:22] Vignesh Krishnan: Thanks for having me Jamin as always. It’s been what, number two, number three with you now? [00:00:26] Jamin Brazil: A little bit. [00:00:26] Vignesh Krishnan: Yeah, everything’s well. I got in this morning to Philadelphia. Work is good. Fortunately or unfortunately there’s a lot of fraud in the ecosystem. [00:00:37] Jamin Brazil: Job security for you, right? [00:00:37] Vignesh Krishnan: And we try to fight it.
Find Vignesh Online:
LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Email: vkrishnan@researchdefender.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: Hey everybody, Happy Market Research podcast. I’m Jamin your host. I am live today with Vignesh Krishnan.
[00:00:10]
Vignesh Krishnan: Yes, you got it.
[00:00:10]
Jamin Brazil: Good. Thank you. Founder and CEO of Research Defender. Love Research Defender. Huge fan and also a customer. Tell us about the business.
[00:00:22]
Vignesh Krishnan: Thanks for having me Jamin as always. It’s been what, number two, number three with you now?
[00:00:26]
Jamin Brazil: A little bit.
[00:00:26]
Vignesh Krishnan: Yeah, everything’s well. I got in this morning to Philadelphia. Work is good. Fortunately or unfortunately there’s a lot of fraud in the ecosystem.
[00:00:37]
Jamin Brazil: Job security for you, right?
[00:00:37]
Vignesh Krishnan: And we try to fight it.
[00:00:39]
Jamin Brazil: Tell us about the business.
[00:00:40]
Vignesh Krishnan: So I founded it in 2018, late 2018 and my background was in working in programmatic sample at a company called Lucid, which is now of course a part of Cint.
[00:00:50]
Jamin Brazil: Yep, $1.1 billion acquisition.
[00:00:53]
Vignesh Krishnan: Yes that number.
[00:00:55]
Jamin Brazil: We all know the story.
[00:00:55]
Vignesh Krishnan: We all know the number. So I was fortunate to get that experience working there. And then as the technology evolved and of course the rest of the ecosystem evolved clearly there was a lot of fraud and our goal, my goal anyway was to help fight it. And then personally I was also in a good spot where I felt that I could go ahead and start a company. So those two things came together and I think behind every company I think there’s a personal and a professional side. And they happened to merge at the right time and that was again late 2018.
[00:01:25]
Jamin Brazil: Congratulations on all your success.
[00:01:27]
Vignesh Krishnan: Thank you.
[00:01:27]
Jamin Brazil: Research Defender is somewhat unique in the space, right?
[00:01:31]
Vignesh Krishnan: Yes.
[00:01:32]
Jamin Brazil: We use it at HubUX.
[00:01:33]
Vignesh Krishnan: Yep.
[00:01:34]
Jamin Brazil: And it’s been material in its impact of improving quality by prescreening potential participants or bad actors at the point of entry of the survey. So you're immediately screening out bad actors. And then also through leveraging NLP with an open-ended questio...