Find Jennifer Online: * LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ * Email: jenn.vogel@voxpopme.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hello, everybody. Happy Market Research Podcast. I'm Jamin, your host. We are live at the Insights Association's national event in Philly. I am joined by the lovely, Jenn Voxpopme. [00:00:23] Jennifer Vogel: Yes, married into the job. [00:00:26] Jamin Brazil: The inside joke there. Anyway, sorry, I shouldn't have gone down that road. It's too much explaining. But anyway, we're having a great time in person. How are you doing? [00:00:34] Jennifer Vogel: I'm doing great. I am adjusting to being back in the world and easing in. A little wobbly on the bike but figuring out how to ride. [00:00:44] Jamin Brazil: You got the natural personality for it, so it's no problem. [00:00:47] Jennifer Vogel: Appreciate that. [00:00:50] Jamin Brazil: Voxpopme.
Find Jennifer Online:
LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: Hello, everybody. Happy Market Research Podcast. I'm Jamin, your host. We are live at the Insights Association's national event in Philly. I am joined by the lovely, Jenn Voxpopme.
[00:00:23]
Jennifer Vogel: Yes, married into the job.
[00:00:26]
Jamin Brazil: The inside joke there. Anyway, sorry, I shouldn't have gone down that road. It's too much explaining. But anyway, we're having a great time in person. How are you doing?
[00:00:34]
Jennifer Vogel: I'm doing great. I am adjusting to being back in the world and easing in. A little wobbly on the bike but figuring out how to ride.
[00:00:44]
Jamin Brazil: You got the natural personality for it, so it's no problem.
[00:00:47]
Jennifer Vogel: Appreciate that.
[00:00:50]
Jamin Brazil: Voxpopme. What's going on? Tell us about Voxpopme.
[00:00:53]
Jennifer Vogel: Voxpopme, we are enabling customer conversations at scale, through unmoderated video surveys. And what that means is, in addition to or alongside a quantitative piece of work, you probably are gonna want some qual, and you're probably gonna want it fast and less expensive than traditional methods would allow. We're enabling our customers to bring that qual more iteratively into their innovation process that are marketing and creative process to really get the customer being part of that decision making from end to end.
[00:01:28]
Jamin Brazil: For the last three years, I've been saying a survey is nothing more than a conversation at scale. And the- really I mean, you think about it- and this is part of my talk on Wednesday, a survey exists only because we have too many customers. If you and I were owned a mom and pop shop, and we had our customers coming in, we knew our employees, we never need to do a survey. But when we open up two or three new locations, now all of a sudden, we can't talk to everybody. So, we've got to do a survey. And so we create this instrument, which is one directional, where we ask questions, and then we get that feedback and we make actions against it. But it's just a shitty way of doing it because nobody talks in survey speak. The way that we frame our questions, it's a model, it's a one-way direction. It's not a conversation.
[00:02:11]
Jennifer Vogel: Sure.
[00:02:12]
Jamin Brazil: And that's the power of video, is we're able to actually ingest the real consumers voice.