Find Erin Online: * LinkedIn: https://www.linkedin.com/in/erinottawa/ * Email: erin.kelly@advancedsymbolics.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com Music: * “Clap Along” by Auditionauti: https://audionautix.com * “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 * Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: * Full-time on campus * Full-time online * Part-time online NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey everybody. I am live at the Insights Association's national event. We're on the exhibit floor. I'm sitting right now with Erin Kelly. She's the CEO of Advanced Symbolics. Erin, how are you? [00:00:15] Erin Kelly: I'm great. Thank you. [00:00:16] Jamin Brazil: Pretty excited to be back in person for me. But I understand you're an old hat at being in person. [00:00:20] Erin Kelly: I'm an old hat. I was ready to be back in person a while back. So I actually, January 2nd at the height of Omicron, I went to Vegas, the CES show 10,000 people. We had a booth there. I went to the Cirque du Soleil. I went to restaurants and then five days later I went to New York, rode the subway. So yeah and came back unscathed from both events. And so I'm looking at, this is like three is a charm. But I am very happy that we are having an in-person event. I'm definitely Zoomed out. I can't stand the idea of doing another virtual conference.
Find Erin Online:
LinkedIn: https://www.linkedin.com/in/erinottawa/ Email: erin.kelly@advancedsymbolics.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:
Full-time on campus Full-time online Part-time online
NEW FOR 2022:
If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.
In addition to the certification, all the courses you complete will build toward your graduation.
If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing
HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.
For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.
[00:00:00]
Jamin Brazil: Hey everybody. I am live at the Insights Association's national event. We're on the exhibit floor. I'm sitting right now with Erin Kelly. She's the CEO of Advanced Symbolics. Erin, how are you?
[00:00:15]
Erin Kelly: I'm great. Thank you.
[00:00:16]
Jamin Brazil: Pretty excited to be back in person for me. But I understand you're an old hat at being in person.
[00:00:20]
Erin Kelly: I'm an old hat. I was ready to be back in person a while back. So I actually, January 2nd at the height of Omicron, I went to Vegas, the CES show 10,000 people. We had a booth there. I went to the Cirque du Soleil. I went to restaurants and then five days later I went to New York, rode the subway. So yeah and came back unscathed from both events. And so I'm looking at, this is like three is a charm. But I am very happy that we are having an in-person event. I'm definitely Zoomed out. I can't stand the idea of doing another virtual conference.
[00:00:52]
Jamin Brazil: 100 percent no more virtual please. Over virtual. Tell me about Advanced Symbolics?
[00:00:57]
Erin Kelly: Sure. So our big innovation if you will is we have found a way to create randomized controlled samples, the gold standard in market research, the randomized controlled sample on social media. So this took ten years to develop. It gives you a full randomized controlled sample of any platform. So Twitter, Facebook, Reddit what have you. We're platform agnostic. Randomized controlled sample the population. Huge sample sizes like 300,000 people perfectly balanced to match the stationary distribution of the population you're trying to measure. And it gives you full audience insight. So if we're looking at the trucker protests in Ottawa, we can tell you what the truckers thought, what moms with young kids thought, what people who lived downtown thought, what people who lived in the suburbs thought. What the police thought, what the politicians thought. So that's the big innovation. And because we have these huge sample sizes, we can also do really good predictive analytics. So for example in the last Canadian election in 2019, we're a Canadian company. We got the seat count down to two seats. So the, we said the liberals would win 155 seats and they won 157 when no other pollster could call it. And in fact a documentary film crew followed us during that election. And Polly is the name of our AI,