Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Sergio Online: LinkedIn: https://www.linkedin.com/in/sergiooliveri/ Website: https://netbasequid.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri. [00:00:07] Sergio Oliveri: Yes. Sergio Oliveri, yup. [00:00:08] Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this. [00:00:13] Sergio Oliveri: Net Base Quid, got to love that name, right? [00:00:15] Jamin Brazil: Tell me a little bit about the company. [00:00:16] Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research. [00:00:28] Jamin Brazil: Got you. [00:00:28] Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s. [00:00:38] Jamin Brazil: So tell me about the use case. [00:00:39] Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos. [00:01:20] Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover?
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid.
More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021
Find Sergio Online:
LinkedIn: https://www.linkedin.com/in/sergiooliveri/
Website: https://netbasequid.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hi everybody, live from CRC here in Dallas, Texas. Sergio Oliveri.
[00:00:07]
Sergio Oliveri: Yes. Sergio Oliveri, yup.
[00:00:08]
Jamin Brazil: Oliveri. Excuse me. Net Base Quid is the name of this.
[00:00:13]
Sergio Oliveri: Net Base Quid, got to love that name, right?
[00:00:15]
Jamin Brazil: Tell me a little bit about the company.
[00:00:16]
Sergio Oliveri: Yeah, so Net Base Quid is an AI-powered consumer market intelligence tool. So basically we do social media listening and news media research.
[00:00:28]
Jamin Brazil: Got you.
[00:00:28]
Sergio Oliveri: Yeah. So it’s a platform somebody subscribes to and then they get it for a year. And we have like billions of sources. It’s crazy. There’s.
[00:00:38]
Jamin Brazil: So tell me about the use case.
[00:00:39]
Sergio Oliveri: Yeah, so for instance one of our customers, we work with a lot of big name brands, Yum Brands, Taco Bell. And we had a board member on the stage here at CRC in Dallas and he was talking about how he was part of the Taco Bell. He was the CMO of Taco Bell. And there’s a lot of different use cases with Taco Bell but one of my favorites is – so they’re trying to figure out how can they kind of – what could they do differently; what kind of – what’s out there; what are people talking about. And they discovered a big connection between Doritos and Taco Bell. So Doritos Locos Tacos.
[00:01:20]
Jamin Brazil: So they made that connection because they’re utilizing your platform and they saw the crossover?
[00:01:23]
Sergio Oliveri: Yeah, exactly. So it kind of fuels the research.
[00:01:27]
Jamin Brazil: Understood. So it’s like fodder for ideas and projects.
[00:01:30]
Sergio Oliveri: Right. And it’s in real time. So even like Dick Clark Productions, they did one of these big award shows that they do and they have like this war room. So you could see host A, host B. They saw host A wasn’t doing as good as host B so they gave host B more stage time and they pivoted.
[00:01:48]
Jamin Brazil: Yeah, makes sense. I love that.
[00:01:51]
Sergio Oliveri: There’s so many cool use cases. Go to NetBaseQuid.com/resources and you could see all of our testimonials and.
[00:01:58]
Jamin Brazil: Cool. We’re in person at CRC, which is pretty cool.
[00:02:01]
Sergio Oliveri: Isn’t it great?
[00:02:02]
Jamin Brazil: Yeah, what do you think about that?
[00:02:03]
Sergio Oliveri: Right. I’ve been – my only commuting has been from my bedroom to my living room. Yeah. So now I get to actually get on a plane and go places, but I love it. I talked to a lot of people at this event too and they’re all loving it and you know it’s kind of a hybrid. It’s a virtual and in person. And I still think you know this is the first event that I’ve been to since COVID, right, first conference. So it’s good to be back and I mean just a little plug here, we’re doing our live conference, Net Base Quid Live in New York and LA. So New York is going to happen November.