Happy Market Research Podcast

Ep. 436 – CRC 2021 Highlights: Raj Manocha, CEO of Methodify

Episode Summary

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Raj Online: LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/  Website: https://www.methodify.it/  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  [00:00:00] Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO? [00:00:09] Raj Manocha: CEO of Methodify. CEO of one of our companies, yes. [00:00:11] Jamin Brazil: Of Delvinia. [00:00:11] Raj Manocha: Of Delvinia. [00:00:12] Jamin Brazil: That's right. [00:00:13] Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well. [00:00:31] Jamin Brazil: Across the whole organization. [00:00:31] Raj Manocha: Yes. [00:00:33] Jamin Brazil: So dual role? [00:00:33] Raj Manocha: Dual role yes. [00:00:34] Jamin Brazil: That's a heavy burden. For sure. [00:00:37] Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster.

Episode Notes

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify.

More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 

Find Raj Online:

LinkedIn: https://www.linkedin.com/in/raj-manocha-8616397/ 

Website: https://www.methodify.it/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

[00:00:00]

Jamin Brazil: Live from CRC here in Dallas. I've got Raj Manocha. Head of Sales CEO?

[00:00:09]

Raj Manocha: CEO of Methodify. CEO of one of our companies, yes.

[00:00:11]

Jamin Brazil: Of Delvinia.

[00:00:11]

Raj Manocha: Of Delvinia.

[00:00:12]

Jamin Brazil: That's right.

[00:00:13]

Raj Manocha: So Delvinia is- owns a lot different things, holding company. We own a company called Asking Canadians, which is data collection. Methodify, which was a research automation platform. And we do some consulting for data collection for weird and wacky stuff as well. So my role I'm CEO of Methodify, but I look after all the revenue across the organization as well.

[00:00:31]

Jamin Brazil: Across the whole organization.

[00:00:31]

Raj Manocha: Yes.

[00:00:33]

Jamin Brazil: So dual role?

[00:00:33]

Raj Manocha: Dual role yes.

[00:00:34]

Jamin Brazil: That's a heavy burden. For sure.

[00:00:37]

Raj Manocha: For sure. For sure but keeps it interesting. The world is moving at such a quick pace. And I think the industry itself is, particularly after COVID it's just become so fast. So people want sample, they want automation, they want what's the next big thing. So for us, it keeps it really interesting. For me, I love it. So there's something new every single day, particularly with the Methodify business. COVID's had this resurgence for research technology. You are seeing people buy it at unprecedented levels. Relooking at the research process, trying to get better, tighter, faster. And this word agile gets thrown around like crazy. But it's not just about speed, it's not just about cost, it's about process, right? So how do we get better, more efficient? Our industry hasn't really looked at process for such a long time. COVID was a great catalyst for that. So it's been interesting for us. We're up massively compared to last year and the year before that. So we expect big things, but I think the industry has really turned for a lot of this stuff as well.

[00:01:31]

Jamin Brazil: Right at the turn of the of the pandemic I had Adam on the show, and we had talked a lot about the transition that had taken place from in person to digital. Specifically around the workforce. Which has been pretty big. What sort of things are you guys taking out of that in terms of managing your workforce? Are you, now that things, are you retrenching back to in person or are you guys?

[00:01:58]

Raj Manocha: That's a great question. So we believe in the right framework for what we need to do. And so that, for a lot of our US staff, they are remote. We finally had our entire US team in the same place yesterday. Which was great.

[00:02:11]

Jamin Brazil: Here in Dallas?

[00:02:11]

Raj Manocha: Here in Dallas, we had - we flew everybody in. We did a couple meetings, but we haven't had the entire team meet everybody until the first time today or yesterday in person. So that was fantastic because that energy you can't replace. Our head office in Toronto, what we end up doing is having people come in for the right...