Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Mike Online: LinkedIn: https://www.linkedin.com/in/michaeldegagne/ Website: https://www.quantilope.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast. [00:00:16] Mike DeGagne: Thanks for having me. It's my second time. [00:00:18] Jamin Brazil: I know. Now, the first time was a long-form interview that we did. [00:00:21] Mike DeGagne: I think it was, yeah. [00:00:23] Jamin Brazil: And pre-pandemic, is that right? [00:00:25] Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did. [00:00:32] Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business. [00:00:39] Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma. [00:01:20] Jamin Brazil: The qual solution that you've bolted on is asynchronous,
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope.
More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021
Find Mike Online:
LinkedIn: https://www.linkedin.com/in/michaeldegagne/
Website: https://www.quantilope.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Live CRC. Gosh, I don't even know how many of these I've done. But this is an honor to have Quantilope with me. I've got Mike DeGagne, VP. Quantilope is the name of the business. They actually started out in Germany and now have a global presence. Mike, welcome to the podcast.
[00:00:16]
Mike DeGagne: Thanks for having me. It's my second time.
[00:00:18]
Jamin Brazil: I know. Now, the first time was a long-form interview that we did.
[00:00:21]
Mike DeGagne: I think it was, yeah.
[00:00:23]
Jamin Brazil: And pre-pandemic, is that right?
[00:00:25]
Mike DeGagne: Yes. It was my first month on the job so I didn't know anything. But I hopefully sounded like I did.
[00:00:32]
Jamin Brazil: Well, a lot has transpired since that particular moment and time. Let's talk a little bit about Quantilope. Tell us about the business.
[00:00:39]
Mike DeGagne: So I think it was three years ago when we did the initial one. I was the first US hire. Now, we have about 70 people in the US. We've grown considerably. I have 40 people on my team. We are hiring like crazy for sales, consulting, research, office administration. The whole deal for New York. We've grown out of our capabilities. We started out as a Quant solution for automation. We automated all these point solutions for doing research for the survey system, the data cleaning, waiting, fielding, visualization, stats package. Now, we've recently acquired and built on top a qual solution, video qual solution. We are combining qual and quant together. We are trying to overcome the insights dilemma.
[00:01:20]
Jamin Brazil: The qual solution that you've bolted on is asynchronous, correct?
[00:01:26]
Mike DeGagne: Correct.
[00:01:27]
Jamin Brazil: Got it. Some of the competitors like Voxpopme comes to mind. Any other companies that you like seeing that framework?
[00:01:34]
Mike DeGagne: I mean it's usually a needs case. We are not going to be like a company that competes for in-home ethnography or online focus groups. For some people, this is going to feel like a video qual solution. And for others, this is a new question type for quant. What they haven't been able to do.
[00:01:50]
Jamin Brazil: That's kind of the interesting thing about it. Quant, we all understand I mean it's euphemism for survey. But qual all over sudden, opens up this well, what are you exactly? I appreciate that clarity. I really see video qual or asynchronous qual as a material growth opportunity. Because eventually we will be doing qual at scale. As I said many times, a survey is literally just a conversation at scale. Video of course being the way that we have conversations in many cases now. Being able to be able to take that data in a video format, and then being able to analyze it and subsequently report on it is pretty important.
[00:02:35]
Mike DeGagne: For us, the way we think about overlaying qual is with quant, we get a tremendous amount of what data and how data. What do they do, and how much do they do,