Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Edward Online: LinkedIn: https://www.linkedin.com/in/edwardstaples/ Website: https://www.prodege.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business. [00:00:12] Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with. [00:01:17] Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention? [00:01:39] Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength.
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege.
More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021
Find Edward Online:
LinkedIn: https://www.linkedin.com/in/edwardstaples/
Website: https://www.prodege.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hey everyone. I'm with Edward Staples, senior director of Client Success at Prodege. Of course, I could probably pitch Prodege as well as anybody, but I'm going to let him do that. Tell us a little bit about the business.
[00:00:12]
Edward Staples: Thanks, Jamin. I appreciate the opportunity to do so. You could probably do at least as good a job as I could, but I'll give you what I like to tell to clients and I do it with excitement because I'm a genuine believer in the Prodege brand. I guess if we're known for anything it's that we have the largest proprietary panel of consumers in the industry. You've got 120 million people within the Prodege ecosystem that are available for survey taking, we also have behavioral data on them. So we're a great way to connect with the right consumers. More than anything, that's what we're known for. And we also do a number of other operational support things for our clients. So we program and hosts surveys, we consult on those. We do translations, we do this all over the globe, delivery of data, delivery of data visualization. So soup to nuts, stem to stern support, but always it starts with those consumers that we can get people in touch with.
[00:01:17]
Jamin Brazil: And the consumer is really the asset. Fraud rates have never been higher, especially on the open exchanges. 35 to 40% is the current amount, which is creating this environment of oversampling is kind of the new normal. Which, listen I'm- this is- I'm not in a hurry to try and put [INAUDIBLE sounds like: cast aside] - but I'm just saying categorically, this is sort of the issue that we're dealing with. How are you guys dealing with fraud prevention?
[00:01:39]
Edward Staples: I love that question. I have a theory that if somebody says great question, it's because you're asking the question they wanted you to ask, because it plays to a strength.
[00:01:46]
Jamin Brazil: I do that. By the way, this is not a sales pitch. I genuinely care about the answer to the question.
[00:01:50]
Edward Staples: Totally, this wasn't a setup. But it's a good question and it's very important to us because we are a proprietary panel and there's not a ton of those that are still left. And we feel like this matters a lot to the quality of the respondent and therefore of the data, and therefore of the business recommendation you're going to make your end client. At the end of the day, I'm not going to design a multimillion dollar Super Bowl commercial based on the answers from a thousand bots that are coming in from some survey farm. And I think Jamin, you're referring to this year, especially there's been an influx of these fake respondents, some bots, some actual human beings pretending to be Sally from the Midwest and John from the East coast or what have you. There's some things we've been doing all along that are important to keeping fraud rates down. We have the tools that you would hope a company would have in place, double opt in verification, identity verification, mobile device verification,