Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR. More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021 Find Bryant Online: LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/ Website: https://www.innovatemr.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast. [00:00:18] Bryant Leech: Yeah, this is my second time on it. [00:00:20] Jamin Brazil: Yeah, we’re in person though for the first time, you and I together. [00:00:22] Bryant Leech: That’s true. Yes. This is the first time we’ve actually met. It’s great. [00:00:25] Jamin Brazil: It’s kind of cool. [00:00:26] Bryant Leech: Great to meet you. [00:00:28] Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business. [00:00:38] Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it’s kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that’s why I ended up joining with them. They do a lot of – so they’re originally a panel company working on qu...
Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR.
More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021
Find Bryant Online:
LinkedIn: https://www.linkedin.com/in/bryant-leech-1822a0b/
Website: https://www.innovatemr.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hey everybody. Thanks so much for tuning into the Happy Market Research Podcast. I am Jamin live today at CRC in Dallas, Texas. I have with me right now Bryant Leech, Innovate MR. He is the VP of agile insights and platform solutions. Sir, welcome back to the podcast.
[00:00:18]
Bryant Leech: Yeah, this is my second time on it.
[00:00:20]
Jamin Brazil: Yeah, we’re in person though for the first time, you and I together.
[00:00:22]
Bryant Leech: That’s true. Yes. This is the first time we’ve actually met. It’s great.
[00:00:25]
Jamin Brazil: It’s kind of cool.
[00:00:26]
Bryant Leech: Great to meet you.
[00:00:28]
Jamin Brazil: For sure. So tell me – I mean Innovate MR has been all over the place. You guys have had a thriving success through the pandemic. Tell me about the business.
[00:00:38]
Bryant Leech: Yeah, so I was doing managed services before with Nielsen for quite a while. I just saw the trend kind of moving towards you know sort of quick, faster sort of solutions. And we had been using – at Nielsen we were using Innovate MR quite a bit for their panel solutions. And I just saw that there was quite a big trend, more and more proposals we were sending out were getting beat by faster players in the space. And so I just kind of found that this was maybe a perfect place for me. They were developing sort of a – it’s kind of a faux pas in the industry right now, a DIY solution, so quick, fast survey solution on top of their panel platform. It was already kind of what we saw as being very quality. And so that’s why I ended up joining with them. They do a lot of – so they’re originally a panel company working on quality panelists and then building onto that sort of a DIY solution. So it’s been great.
[00:01:34]
Jamin Brazil: Yeah, I read about the DIY solution. I also read about your new CEO.
[00:01:38]
Bryant Leech: Yes, we are very excited about Lisa joining us as our new CEO – not joining us but getting promoted to CEO. So yeah, she’s great. I pull her into way too many conversations than she probably deserves to be.
[00:01:50]
Jamin Brazil: Or needs to be.
[00:01:51]
Bryant Leech: Yes, exactly.
[00:01:52]
Jamin Brazil: Yeah, for sure. She’s a powerhouse in the industry and I got to be honest. I think that was a genius move joining one of the few female CEOs in the space.
[00:02:01]
Bryant Leech: Absolutely.
[00:02:02]
Jamin Brazil: Congratulations. Well, what do you think – I know it’s early in the show but what do you think about getting back to in-person meetings?
[00:02:08]
Bryant Leech: It feels great to be back with everybody. You know I think it’s good to see faces again rather than just small little LinkedIn profiles or on the screen with their crazy backgrounds and things like that, right over these last 18 months.
[00:02:22]
Jamin Brazil: Yeah, for sure. Do you have any specific expectations with the show?
[00:02:27]
Bryant Leech: You know I don’t know exactly.