Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy Online: LinkedIn: https://www.linkedin.com/in/roddyknowles/ Email: knowles@feedbackloop.com Website: https://feedbackloop.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time. [00:00:09] Roddy Knowles: Has been a long time. Yeah. [00:00:10] Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there. [00:00:14] Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell. [00:00:52] Jamin Brazil: Is it predominately quant? [00:00:54] Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither? [00:00:58] Jamin Brazil: I know [00:00:59] Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said,
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation.
More about SampleCon 2021: https://samplecon.com/
Find Roddy Online:
LinkedIn: https://www.linkedin.com/in/roddyknowles/
Email: knowles@feedbackloop.com
Website: https://feedbackloop.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hey, everybody. I am joined by Roddy Knowles. My God, man, we've known each other a long time.
[00:00:09]
Roddy Knowles: Has been a long time. Yeah.
[00:00:10]
Jamin Brazil: Feedback Loop is where you are. Tell me about Feedback Loop. Let's start there.
[00:00:14]
Roddy Knowles: Sure. So we're an agile research platform for rapid consumer feedback. And, so, to unpack that a little bit, agile research is something that everybody's been talking about over the last couple of years, maybe a bit of a buzz word, but that's what we've been doing, really, from the onset, is focusing on doing research in agile way to support teams that work in an agile way. So one of the things that differentiates us is we work with a lot of non-researchers, really geared towards doing- Towards providing a platform for non-researchers to use. It has guardrails in, so they can conduct research safely, get fast, easy, reliable data. Work with research teams too, a lot of them [INAUDIBLE] multiply what they are doing to support teams that need to move fast, product teams, marketing teams, teams like that. So, yeah, that's pretty much what we're up to in a nutshell.
[00:00:52]
Jamin Brazil: Is it predominately quant?
[00:00:54]
Roddy Knowles: We just- You weren't in the panel, Jamin, we were talking about, is it quant, is it qual, is it neither?
[00:00:58]
Jamin Brazil: I know
[00:00:59]
Roddy Knowles: I'd say it's neither. I call it agile research. It's really interesting, if you talk to UX researchers, they might say, "This is quant because the sample size if 50." But, for more quant researchers, they might, like I said, "This is qual because of certain elements of sample size or quotas that-" How we're approaching that, whatever. So depends on who you ask. I'd say it's neither. And I say it honestly doesn't matter that much
[00:01:24]
Jamin Brazil: Side note, Mom, if you're listening, I am attending the conference. I would've been in the session, except I was doing the podcast.
[00:01:29]
Roddy Knowles: Yeah. Well, we all have our priorities. Yeah.
[00:01:32]
Jamin Brazil: Good. So what do you think about the conference so far?
[00:01:37]
Roddy Knowles: This is my first SampleCon, so did not attend when I was on the Research Now side. Now that I'm allowed to attend, I'm here. So that's good. It's been fun. So it's been good. It's been good to have in person conference again, obviously. I am having a little bit of a flashback, I'd say, to what I've seen at other conferences where we get on stage and we talk about these cool things and then, what are we gonna do next? So, now, that's what's sort of in my head, is where do we take these conversations? It's fun to hear them. There seems to be a lot of sort of alignment on what the problems are. We're not solving anything on stage or providing solutions. So my question for us, maybe for you, for everybody, is like, where do we go from here? What are we gonna do next? I'm excited to be here, cool. But, now what?