Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom. More about SampleCon 2021: https://samplecon.com/ Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrewabony/ Website: https://www.adbloom.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct? [00:00:12] Andrew Abony: Yeah. Got it perfect. [00:00:12] Jamin Brazil: Awesome. Business is Adbloom. Love the name. [00:00:16] Andrew Abony: Thank you. [00:00:16] Jamin Brazil: Tell me about it. [00:00:18] Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year. [00:01:05] Jamin Brazil: So you're doing things like, basically just click through, is that right? [00:01:10] Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app.
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom.
More about SampleCon 2021: https://samplecon.com/
Find Andrew Online:
LinkedIn: https://www.linkedin.com/in/andrewabony/
Website: https://www.adbloom.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin Brazil: Hey, everybody. Live right now, SampleCon 2021, my first live event. I've got Andrew Abony. Did I pronounce it correct?
[00:00:12]
Andrew Abony: Yeah. Got it perfect.
[00:00:12]
Jamin Brazil: Awesome. Business is Adbloom. Love the name.
[00:00:16]
Andrew Abony: Thank you.
[00:00:16]
Jamin Brazil: Tell me about it.
[00:00:18]
Andrew Abony: So Adbloom is a- We're really just experts in user recruitment and acquisition. And what that means is we're very good at getting consumers to engage in different types of marketing, whether that's market research related or fintech, like financial services, the gig economy, adtech, etc. We generally reach American audiences, but we're fairly global and usually reaching consumers who are interested in ways to earn, make, or save. So we don't touch anything that you can kind of buy or sell. All of our clients sort of are- Don't have anything that you can purchase. So a typical client might be like Acorns, the fintech unicorn, Root Insurance, another insurance unicorn, or some of the many great market research companies that are here at SampleCon this year.
[00:01:05]
Jamin Brazil: So you're doing things like, basically just click through, is that right?
[00:01:10]
Andrew Abony: Sort of. So we, on one side of our business, work with over 600 content partners. Now, these are bloggers, websites, email newsletters, more so social influencers in micro-communities. And, so, these are effectively places on the web, whether they're in a mobile app or on some sort of a social network where you get communities of highly targeted and highly interested audiences that have all banded around, usually, a sort of singular topic. So it might be people who love fishing use a certain kind of fishing app. People that love their pets follow- Might follow a particular influencer, a dog influencer on Instagram. And working with that type of partner, they can engage their audience in a way that's incredibly authentic, one-to-one, and really be able to get them to go participate in something like a market research campaign or to go sign up for pet insurance or to go buy a new fishing rod. So the sort of magic happens where we introduce a great client campaign with the right partner. And they just sort of organically come up with an awesome way to acquire that user form.
[00:02:10]
Jamin Brazil: I love that. That is- That's super modern and very different, relative to how sample is currently, generally speaking, recruited for, right?
[00:02:19]
Andrew Abony: Yeah.
[00:02:20]
Jamin Brazil: Which is normally through channel partners or publications or those sorts of models. I think it's very modern. Do you find that you're able to recruit younger audiences pretty effectively?
[00:02:32]
Andrew Abony: So younger audiences still remain a challenge, just like everything else. I think what we're learning and putting into practice more often than not is that you need to reach that audience, whether it's the 18-year-old video game male or the 55-year-old female,