Happy Market Research Podcast

Ep. 415 – Why did SurveyMonkey Relaunch and What They Discovered Through the Process That Other Market Researchers can Learn From

Episode Summary

My guest today is Priyanka Carr, general manager of market research and insights at Momentive.  Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.) Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science.  Find Priyanka Online: LinkedIn: https://www.linkedin.com/in/pricarr/  Website: https://www.momentive.ai/  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin Brazil: Hi everybody. I’m Jamin. You're listening to the Happy Market Research podcast. My guest today is Priyanka Carr, General Manager of Market Research and Insights at Momentive. Additionally, she is a board member of the POSSE Foundation, one of the most comprehensive and renowned college access and youth programs in the US. Momentive, formerly SurveyMonkey, is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September, 2018. In June, 2021 the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite. While its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri has been an executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds her PhD in psychological science. Pri, welcome to the Happy Market Research podcast. [00:01:01] Priyanka Carr: Thank you, Jamin, and thanks for having me. [00:01:04] Jamin Brazil: It is an honor. So let’s start with some context. Tell us about your parents, what they did and how that informed what you do today....

Episode Notes

My guest today is Priyanka Carr, general manager of market research and insights at Momentive. 

Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.)

Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September 2018.  In June 2021, the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite, while its former namesake SurveyMonkey will remain as a subsidiary survey platform.

Prior to joining Momentive, Pri was an Executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds a PhD in Psychological Science. 

Find Priyanka Online:

LinkedIn: https://www.linkedin.com/in/pricarr/ 

Website: https://www.momentive.ai/ 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: “Clap Along” by Auditionauti: https://audionautix.com

[00:00:00]

Jamin Brazil: Hi everybody. I’m Jamin. You're listening to the Happy Market Research podcast. My guest today is Priyanka Carr, General Manager of Market Research and Insights at Momentive. Additionally, she is a board member of the POSSE Foundation, one of the most comprehensive and renowned college access and youth programs in the US. Momentive, formerly SurveyMonkey, is an American company that develops cloud-based software as a service. It was founded in 1999 and went public in September, 2018. In June, 2021 the company announced it was renaming itself as Momentive to better represent a growing business-to-business product suite. While its former namesake SurveyMonkey will remain as a subsidiary survey platform. Prior to joining Momentive, Pri has been an executive at Bain & Company and was the Doctoral Research Manager at Stanford University where she also holds her PhD in psychological science. Pri, welcome to the Happy Market Research podcast.

[00:01:01]

Priyanka Carr: Thank you, Jamin, and thanks for having me.

[00:01:04]

Jamin Brazil: It is an honor. So let’s start with some context. Tell us about your parents, what they did and how that informed what you do today.

[00:01:11]

Priyanka Carr: All right. That’s a really loaded therapist question but I will start there. I was born in India. I lived there until I was about ten years old. And my parents were in import and export and did it for fruits and vegetables while we were in India. But my parents divorced around the time I was ten. I moved to the United States, to Los Angeles, with my mom and my mom kind of showed up in this country with not much to go off of, a little bit of money. And she started a business. So I’ve come from a family of business builders, people who have been scrapping and getting it done. She scaled her business to several million dollars in revenue and kind of ran it all by herself. That has been a strong influence in my life of just learning grit, resilience, and building and gave me my love for beautiful, amazing businesses that are driven by really, really smart decisions, driven by smart people who are hungry for more information. So it shapes everything that I do and the passion with which I live my life.

[00:02:18]

Jamin Brazil: It’s interesting. I’ve had quite a few guests that have come from first-generation American families. And what’s really interesting to me that’s only just now stood out is that the majority of them, the parents actually started a business here in the US as opposed to getting a job.

[00:02:34]

Priyanka Carr: Yep. In a way it’s easier.