My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting. In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership. Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list. Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research. This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers. Qual360 North America 2021: Website: https://na.qual360.com/ LinkedIn: https://www.linkedin.com/company/merlien-institute Twitter: https://twitter.com/Merlien Find Jonathan Online: LinkedIn: https://www.linkedin.com/in/jonathangrove/ Website: https://www.nationwide.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by: This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster. Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies,
My guest today is Jonathan Grove, Director Of Product Design at Nationwide.
In preparation for this interview, I found Nationwide’s start very interesting.
In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected the driving habits of farmers.[5] On April 10, 1926, the Farm Bureau Mutual Automobile Insurance Company obtained license to do business in Ohio, and two days later, it acquired its financing—a $10,000 loan drawn from their membership.
Today, Nationwide has over 35,000 employees and is ranked #73 in the Fortune 500 list.
Prior to joining Nationwide, Jonathan has served as a leader in several brands you’d recognize including McGraw-Hill as their Director of Design Research.
This interview is being done in conjunction with the Qual360 Conference. Qual360 will take place virtually on their dedicated conference platform! Join the most dedicated community of qualitative market researchers and connect with client-side researchers, innovative agencies, independent moderators and disruptive technology providers.
Qual360 North America 2021:
Website: https://na.qual360.com/
LinkedIn: https://www.linkedin.com/company/merlien-institute
Twitter: https://twitter.com/Merlien
Find Jonathan Online:
LinkedIn: https://www.linkedin.com/in/jonathangrove/
Website: https://www.nationwide.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
Epidemic Sound: https://www.epidemicsound.com/
This Episode is Sponsored by:
This episode is brought to you by Momentive. You may have heard that SurveyMonkey’s parent company recently rebranded as Momentive, a leader in agile insights and experience management. The Momentive AI-powered insights platform is built for the pace of modern business so you can deeply understand your market, elevate your brand, and build winning products faster.
Momentive offers 22 purpose-built market research solutions that incorporate an AI engine, built-in expertise, sophisticated methodologies, and an integrated global panel of over 144M people to deliver meaningful insights in hours, not months. Momentive also has a team of market research consultants that can take on anything from research design to custom reporting as needed, so you can spend more time shaping what’s next for your organization.To learn more, visit momentive.ai
[00:00:00]
Jamin Brazil: Hi, I'm Jamin host of the Happy Market Research podcast. This interview is being done in conjunction with the Qual360 conference. Qual360 will take place virtually on their dedicated conference platform. Join the most dedicated community of qualitative market researchers and connect with client side researchers, innovative agencies, independent moderators, and disruptive technology providers. For more information, please visit na. qual360.com that's na. qual360.com. My guest today is Jonathan Grove, director of product design at Nationwide. In preparation for this interview, I found Nationwide start very interesting and I'd like to take just a minute and share it with you. In the 1920s, farmers were paying the same rates on their automotive insurance as city drivers, even though they had fewer accidents and their claims were much lower than city drivers. The Ohio Farm Bureau decided to set up their own insurance company to offer rates that accurately reflected their drivers' habits. On April 10th, 1926,