My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. Find Oliver Online: LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/ Website: https://www.ipsos.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by: This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy. This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. [00:00:00] JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil,
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.
Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people.
Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher.
Find Oliver Online:
LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/
Website: https://www.ipsos.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
Epidemic Sound: https://www.epidemicsound.com/
This Episode is Sponsored by:
This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.
This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.
[00:00:00]
JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil, you're listening to the Happy Market Research Podcast. My guest today is Oliver Sweet, Head of Ethnography at Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consultancy firm with headquarters in Paris, France. In October of 2011, Ipsos acquired Synovate, making Ipsos the world's third largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to joining Ipsos in 2007, Oliver served as a parliamentary researcher. Oliver, it is an honor to have you on The Happy Market Research Podcast today. Thanks for joining me.
[00:00:42]
OLIVER SWEET: Thank you very much for having me.
[00:00:44]
JAMIN BRAZIL: Like to start out with our signature question. Tell us a little bit about your parents and how they inform what you do today.
[00:00:51]
OLIVER SWEET: Yeah. I like this question, it's a good one and it's made me go back and have a look. So my six-year-old daughter always says, "Daddy, you were so lucky because you had two daddies." Which I think is a kind of wonderful reframing of having – The idea of having a stepfather, which is basically how I grew up. So I got influences from my mother, my father, and then my stepfather as well. So my mom and dad were young and fun and enjoyed themselves, and then at 22 they sort of had me as a slightly happy surprise, I would put it. Before they'd finished their university courses and as ever at that age, sort of plans changed and they split ways when I was three. And I met my stepfather when I was eight, and it's all been wonderful, happy family since.