Happy Market Research Podcast

Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

Episode Summary

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan.  Find Dominic Online: LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/ Twitter: https://twitter.com/carterjmrm  Website: https://the-carter-group.com  Find Debbie Online: LinkedIn: https://www.linkedin.com/in/debbiehoward  Twitter: https://twitter.com/carterjmrn  Website: https://the-carter-group.com  Find Jamin Online: Email: jamin@happymr.instawp.xyz  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  Epidemic Sound: https://www.epidemicsound.com/  This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google,

Episode Notes

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group. 

Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. 

Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan. 

Find Dominic Online:

LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/

Twitter: https://twitter.com/carterjmrm 

Website: https://the-carter-group.com 

Find Debbie Online:

LinkedIn: https://www.linkedin.com/in/debbiehoward 

Twitter: https://twitter.com/carterjmrn 

Website: https://the-carter-group.com 

Find Jamin Online:

Email: jamin@happymr.instawp.xyz 

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil 

Find Us Online: 

Twitter: www.twitter.com/happymrxp 

LinkedIn: www.linkedin.com/company/happymarketresearch 

Facebook: www.facebook.com/happymrxp 

Website: www.happymr.com 

Music: 

“Clap Along” by Auditionauti: https://audionautix.com 

Epidemic Sound: https://www.epidemicsound.com/ 

This Episode is Sponsored by:

This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.

This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.

[00:00:00]Jamin Brazil: Hi, I’m Jamin. You’re listening to the Happy Market Research podcast. My guests today are Dominic Carter, CEO and Debbie Howard, chairman, of The Carter Group. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining the Carter Group Dominic served as the managing director of Japan for Millward Brown and Debbie is the president Emeritus of the American Chamber of Commerce in Japan. Debbie, Dominic, thank you both for joining me on the Happy Market Research podcast today.[00:00:36]Dominic Carter: Thank you Jamin.[00:00:37]Debbie Howard: Absolutely. Thank you.[00:00:40]Jamin Brazil: I rarely do two people at the same time for these podcasts because I like to do deep dives. So this is going to be a little bit of a unique episode format wise. We’ll be asking a few less questions but of course I expect there will be a lot more kind of feedback across both of you. But I do want to take time in the beginning to get to know you a little bit and create some context for our audience and myself. And Debbie let’s start with you. Tell us a little bit about your parents, what they did, and how that’s impacted who you are today.[00:01:16]Debbie Howard: Thank you so much Jamin.