This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. Find Aaron Online: Website: https://www.methinks.io LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ This Episode is Sponsored by: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com. [00:00:00]
This episode of the Happy Market Research Podcast was recorded in June 2020.
In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights.
Find Aaron Online:
Website: https://www.methinks.io
LinkedIn: https://www.linkedin.com/in/aaronburcell
Twitter: https://twitter.com/AaronBurcell
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
Epidemic Sound: https://www.epidemicsound.com/
This Episode is Sponsored by:
This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.
This episode is brought to you by Fuel Cycle Ignition. Ignition is the agile insights platform that empowers leaders and their teams to improve product, brand, customer, and employee experiences – no insights experience required. With FC Live virtual focus groups and interviews, an Ad Effective solution, and survey automation capabilities, Fuel Cycle Ignition offers the only all-in-one agile insights ecosystem for supercharging the relationship between brands and their customers and serves the world’s most innovative brands including Google, Hulu, Tufts Health Plan, Carhartt and more. To learn how Ignition can take your research to the next level, visit fuelcycle.com.
[00:00:00]
Jamin Brazil: Hi, I'm Jamin. You're listening to the Happy Market Research podcast. My guest, today, is Aaron Burcell, CEO of Methinks. Founded in 2015, methinks was founded in Korea by developers to help them add the customer point of view into their product decisions. Now, methinks is an online research platform allowing product developers, researchers, product managers, and companies the ability to interview and gather valuable insights for real consumers on demand. Prior to joining methinks, Aaron has been an executive serving as CMO to CEO, as well as lots of other roles, from many companies, including WebTV, one of my favorite acquisitions of Microsoft. And now he's - Sorry. He's also been one of the OGs in podcasting. Aaron, thanks for joining me on the Happy Market Research podcast today.
[00:01:10]
Aaron Burcell: Thank you. It's great to chat.
[00:01:11]
Jamin Brazil: Let's start with some context of who you are. Tell us a little bit about your parents, and how they informed who you are today.
[00:01:20]
Aaron Burcell: Wow. That's a great question. I love how you start this, by the way. It brings people in instantly.
[00:01:31]
Jamin Brazil: Thank you.
[00:01:31]
Aaron Burcell: I was - I'm almost full-blood Native American. My mother and father actually met at a Native American rights demonstration. It was actually an occupation. And in that process, they fell very much in love. My father was a real rabble rouser. He's full-blooded Native American; he's half Cheyenne and half Oglala Sioux. And I was living in my mom's stomach during the siege of Wounded Knee in the Dakotas, and ended up getting out of there, with my mom,