In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation * LinkedIn: https://www.linkedin.com/in/danstradtman * Twitter: https://twitter.com/insightdan* Website: https://www.lubrizol.com Dom Boyd, Kantar's UK Managing Director * LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 * Twitter: https://twitter.com/domboyd* Website: https://www.kantar.com Dominic Carter, CEO of The Carter Group * LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/* Twitter: https://twitter.com/carterjmrm * Website: https://the-carter-group.com Debbie Howard, Chairman of The Carter Group * LinkedIn: https://www.linkedin.com/in/debbiehoward * Twitter: https://twitter.com/carterjmrn * Website: https://the-carter-group.com Steve Kantscheidt, founder and CEO of Humantel * LinkedIn: https://www.linkedin.com/in/stevekantscheidt * Twitter: https://twitter.com/HumantelInc * Website: https://www.humantel.com Find Jamin Online: * Email: jamin@happymr.instawp.xyz * LinkedIn: www.linkedin.com/in/jaminbrazil* Twitter: www.twitter.com/jaminbrazil Find Chueyee Online: * Email: chueyee@happymr.instawp.xyz* LinkedIn: www.linkedin.com/in/chueyeeyang* Twitter: www.twitter.com/chueyee15 Find Us Online: * Twitter: www.twitter.com/happymrxp * LinkedIn:
In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.
Referenced Guests:
Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation
LinkedIn: https://www.linkedin.com/in/danstradtman Twitter: https://twitter.com/insightdanWebsite: https://www.lubrizol.com
Dom Boyd, Kantar's UK Managing Director
LinkedIn: https://uk.linkedin.com/in/dom-boyd-27068b15 Twitter: https://twitter.com/domboydWebsite: https://www.kantar.com
Dominic Carter, CEO of The Carter Group
LinkedIn: https://www.linkedin.com/in/dominic-carter-404b62/Twitter: https://twitter.com/carterjmrm Website: https://the-carter-group.com
Debbie Howard, Chairman of The Carter Group
LinkedIn: https://www.linkedin.com/in/debbiehoward Twitter: https://twitter.com/carterjmrn Website: https://the-carter-group.com
Steve Kantscheidt, founder and CEO of Humantel
LinkedIn: https://www.linkedin.com/in/stevekantscheidt Twitter: https://twitter.com/HumantelInc Website: https://www.humantel.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Chueyee Online:
Email: chueyee@happymr.instawp.xyzLinkedIn: www.linkedin.com/in/chueyeeyangTwitter: www.twitter.com/chueyee15
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com Epidemic Sound: https://www.epidemicsound.com/ “Breathe” by Shane Ivers: https://www.silvermansound.com
This Episode’s Sponsor:
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Jamin: COVID, West Coast WildFires, Presidential Elections, Black Lives Matter, Virtual School. 2020 will be marked as a year of change. This is why brands are looking at insights to drive action.
Dan Stradtman: That is one of the key changes is you really have to be focused in as an insights leader on return on investment. And what does that dollar buy me? And that can be very difficult to do, especially when you're talking about foundational research or early and early stage research type concept testing.
Jamin: I'm Jamin Brazil with Chueyee Yang and this is the Happy Market Research Podcast.
Chueyee: This is the capstone episode for our latest series on “How to Add Strategy to Market Research.” We have interviewed five research professionals from brands, agencies,