This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo. Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games user research, AR/VR, and human-computer interactions. Laura received her BS in Zoology from the University of Florida, a MS in Biology and a MS in Psychology from Georgia Tech and is expected to earn her PhD in Psychology this Spring 2021 from Georgia Tech. Emma Varjo is the UX Lead for Frozenbyte Oy. Frozenbyte was founded in 2001 and headquartered in Helsinki, Finland. Now, with over 110 employees, Frozenbyte has 11 published titles. Most recently: * Boreal Blade which is a team-based melee fighting game with a focus on player vs player combat, * The Trine series which is a best-selling game in the adventure genre* And, Frozenbyte is scheduled to launch Starbase, a space MMO with a fully destructible and infinitely expanding universe, focused on building and designing spaceships and stations, exploration, resource gathering, crafting, trading, and combat. Prior to joining Frozenbyte, Emma has served as both a software developer and software designer. Find Laura Online: Website: www.lauralevy.science LinkedIn: https://www.linkedin.com/in/lauramlevy Twitter: https://twitter.com/sciencelaura Find Emma Online: Website: https://www.frozenbyte.com LinkedIn: https://www.linkedin.com/in/emmavarjo Twitter: https://twitter.com/eevarjo Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Watch this episode: https://www.youtube.com/watch?v=L5FqExXM4rg Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00]Jamin Brazil: Hi. I’m Jamin. You're listening to the Happy Market Research Podcast. Actually you're seeing the Happy Market Research P...
This episode is in collaboration with IIEX’s podcast series.
Our guests today are Laura Levy and Emma Varjo.
Laura is a human factors psychologist, specializing in how people interact and engage with technology.
She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia Tech, where she specializes in esports research, games user research, AR/VR, and human-computer interactions.
Laura received her BS in Zoology from the University of Florida, a MS in Biology and a MS in Psychology from Georgia Tech and is expected to earn her PhD in Psychology this Spring 2021 from Georgia Tech.
Emma Varjo is the UX Lead for Frozenbyte Oy.
Frozenbyte was founded in 2001 and headquartered in Helsinki, Finland. Now, with over 110 employees, Frozenbyte has 11 published titles. Most recently:
Boreal Blade which is a team-based melee fighting game with a focus on player vs player combat, The Trine series which is a best-selling game in the adventure genreAnd, Frozenbyte is scheduled to launch Starbase, a space MMO with a fully destructible and infinitely expanding universe, focused on building and designing spaceships and stations, exploration, resource gathering, crafting, trading, and combat.
Prior to joining Frozenbyte, Emma has served as both a software developer and software designer.
Find Laura Online:
Website: www.lauralevy.science
LinkedIn: https://www.linkedin.com/in/lauramlevy
Twitter: https://twitter.com/sciencelaura
Find Emma Online:
Website: https://www.frozenbyte.com
LinkedIn: https://www.linkedin.com/in/emmavarjo
Twitter: https://twitter.com/eevarjo
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Watch this episode: https://www.youtube.com/watch?v=L5FqExXM4rg
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]Jamin Brazil: Hi. I’m Jamin. You're listening to the Happy Market Research Podcast. Actually you're seeing the Happy Market Research Podcast if you're joining us live today at the IIEX event. Today the show is being done in conjunction with IIEX’s podcast series and it is also going to be produced in our regular show feed wherever it is that you consume podcasts. The topic for today is the rise of Esports and how consumer insights are being used to make decisions. This is something I am really excited about as I’m a life-long gamer; been doing it since I was gosh, early days of Apple 2, Atari 2600 and now I’m 49-years-old still gaming with my kids, which is maybe a little bit embarrassing. I think I’m going to probably carry it with me to the grave. We’ve got two guests today that are joining us. Our first one is Laura Levy. Laura is a human factor’s psychologist specializing in how people interact and engage with technology. She started at the Institute for People and Technology and is a research director of Gaming and Esports Applied Research at Georgia Tech where she specializes in Esports research as you’ve probably already gathered, games, user research, AR, VR, and human computer interactions. Laura received her B. S. in zoology, which is super-interesting from the University of Florida, an M. S. in biology, and an M. S. in psychology from Georgia Tech and is expected to earn her PhD I think in six months, spring of 2021 from Georgia Tech. Laura, welcome to the Happy Market Research podcast turned blog.[00:01:51]Laura Levy: Thank you very much.[00:01:53]Jamin Brazil: Before we introduce our next guest Emma, who is the UX lead for a large video game company out of Finland I’d like to set some context. Maybe you could tell us Laura a little bit about your parents and what t...