My guest today is Jonatan Littke, co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers. Find Jonatan Online: LinkedIn: https://www.linkedin.com/in/jonatanlittke Twitter: https://twitter.com/littke Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:00] Jamin: Hi. You’re listening to the Happy Market Research podcast. My guest today is Jonatan Littke co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by user experience professionals to conduct both moderated and unmoderated user research projects. Prior to founding Lookback, Jonatan founded several companies including GosuGamers. This is one of the world’s largest e-sports Web sites and Ripple, a UX consultancy. Additionally, he was one of the original Spotify engineers. Jonatan, thanks for joining me on the Happy Market Research podcast today. [00:00:41] Jonatan: Happy to be here Jamin. [00:00:42] Jamin: I’d like to start out with this contextual question. What did your parents do and how did they impact or inform what you’re doing today? [00:00:49] Jonatan: Sure. That’s a great question. So my dad was an engineer and a jet pilot in the Swedish military. And one of the things that my wife and I always think so much about his impact on me was how he is a man with a theme. And by that we mean that there’s something very central to his life, a particular interest or hobby at a given time and then when you meet him you will get to know about that theme. And I’m sure you have somebody in your life who’s like that. And my wife says that I’m like that and I kind of have that when I get something that feels like this is really what I need to do right now I just can't let go of it. And I think that’s part of being an entrepreneur. I didn’t really know what I was quote unquote growing up because I liked to do a bunch of different things. But over time I realized that that’s that tenacity of being I need to see this thing built or I need to see this solution coming to the world. I just can't let it go.
My guest today is Jonatan Littke, co-founder of Lookback.
Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.
Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers.
Find Jonatan Online:
LinkedIn: https://www.linkedin.com/in/jonatanlittke
Twitter: https://twitter.com/littke
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:00]
Jamin: Hi. You’re listening to the Happy Market Research podcast. My guest today is Jonatan Littke co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by user experience professionals to conduct both moderated and unmoderated user research projects. Prior to founding Lookback, Jonatan founded several companies including GosuGamers. This is one of the world’s largest e-sports Web sites and Ripple, a UX consultancy. Additionally, he was one of the original Spotify engineers. Jonatan, thanks for joining me on the Happy Market Research podcast today.
[00:00:41]
Jonatan: Happy to be here Jamin.
[00:00:42]
Jamin: I’d like to start out with this contextual question. What did your parents do and how did they impact or inform what you’re doing today?
[00:00:49]
Jonatan: Sure. That’s a great question. So my dad was an engineer and a jet pilot in the Swedish military. And one of the things that my wife and I always think so much about his impact on me was how he is a man with a theme. And by that we mean that there’s something very central to his life, a particular interest or hobby at a given time and then when you meet him you will get to know about that theme. And I’m sure you have somebody in your life who’s like that. And my wife says that I’m like that and I kind of have that when I get something that feels like this is really what I need to do right now I just can't let go of it. And I think that’s part of being an entrepreneur. I didn’t really know what I was quote unquote growing up because I liked to do a bunch of different things. But over time I realized that that’s that tenacity of being I need to see this thing built or I need to see this solution coming to the world. I just can't let it go. Stay up all night thinking about it. So that’s probably the biggest contribution my dad had on me. I feel like that’s from him. Not being sure. But I think so. And then my mom was a doctor or is a doctor and she’s been also an educator in communications and teaching a lot about empathy and how doctors can meet patients with empathy and see it from their side and their situation and all of that. So I grew up with a lot of questions about feelings and a lot of don't say you did this say when you do that here’s what I feel. So when you say that thing that makes me feel angry. And growing up really learning how to verbalize my emotions and access them from within my body. Identify where in the body the emotions are and all these things. And I like to believe that, that helped impact my decision to run this current company which, Lookback which helps increase empathy. At least we hope so with that company. So that I think is one of the biggest things my mom gave me, that whole emotional feeling side.
[00:02:53]
Jamin: You think about empathy and then also this grit to see things through. Empathy’s at the core of consumer insights.