This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020. My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashville, with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS, Ross worked on the marketing agency side where he oversaw brand strategy on brands including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm. Find Ross Online: Website: https://www.overtheshoulder.com/ LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com [00:00:03] Jamin: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ross McLean, co-founder, executive director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20/20. 20/20 is headquartered in Nashville with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS or Over the Shoulder, Ross worked on the marketing agency side, where he oversaw brand agency strategies for big companies, including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm. Ross, thanks so much for joining me on the Happy Market Research Podcast today. [00:00:53] Ross: Thank you for having me. Very happy to be here. [00:00:58] Jamin: This episode is brought to you by Survey Monkey. Today, almost everyone has taken a survey, but did you know that Survey Monkey offers complete solutions for market researchers? In addition to flexible surveys, their global audience panel and research services. Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built in customized methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format, and by the way,
This episode is in partnership with MrWeb’s Insight in the Mobile Age segment and was recorded in February 2020.
My guest today is Ross McLean, Co-Founder, Executive Director at Over the Shoulder.
Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20|20. 20|20 is headquartered in Nashville, with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami.
Prior to co-founding OTS, Ross worked on the marketing agency side where he oversaw brand strategy on brands including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm.
Find Ross Online:
Website: https://www.overtheshoulder.com/
LinkedIn: https://www.linkedin.com/in/ross-mclean-9766842/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
[00:00:03]
Jamin: Hi, I'm Jamin. You're listening to the Happy Market Research Podcast. My guest today is Ross McLean, co-founder, executive director at Over the Shoulder. Over the Shoulder was founded in 2010 as a qualitative technology platform for diary-like studies. On December 9th, 2019, Over the Shoulder announced its sell to 20/20. 20/20 is headquartered in Nashville with an office in Denver and top-rated qualitative facilities in Nashville, Charlotte, and Miami. Prior to co-founding OTS or Over the Shoulder, Ross worked on the marketing agency side, where he oversaw brand agency strategies for big companies, including Kraft Mac & Cheese, Jello, Lunchables, Kentucky Fried Chicken, and State Farm. Ross, thanks so much for joining me on the Happy Market Research Podcast today.
[00:00:53]
Ross: Thank you for having me. Very happy to be here.
[00:00:58]
Jamin: This episode is brought to you by Survey Monkey. Today, almost everyone has taken a survey, but did you know that Survey Monkey offers complete solutions for market researchers? In addition to flexible surveys, their global audience panel and research services. Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built in customized methodologies, AI powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation ready format, and by the way, in as little as an hour. For more information on Survey Monkey's market research solutions, visit surveymonkey.com/market-research. That's surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the Survey Monkey sales team before June 30th for a discount off your first project. So we like to start out with this context question. Tell us a little bit about your parents and how they informed what you're doing today.
[00:02:10]
Ross: Yes. So I read ahead, and I knew this question was coming, so I thought about it a little bit. So my dad, he was a marketing guy for a big company in Canada, and I think I learned a lot through just observations and hearing his stories and hearing him discuss what that world was sort of like and how it worked. But I think, you know, I tried to boil it down a little bit more, and I think the thing that affected me most that he taught me was probably empathy. He was very, very big on hold your temper. Don't ever judge anyone until you've walked a mile in their shoes, and you really need to understand the perspective of somebody else, even if it's difficult, even if it's kind of objectionable, so that you can understand where their head's at, and you can go forward.