My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships. Find Andrew Online: LinkedIn: https://www.linkedin.com/in/andrew-moffatt-7064422/ Twitter: https://twitter.com/moff727 Website: https://www.opinionroute.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:02] Jamin Brazil: Hi. I’m Jamin Brazil. You're listening to the Happy Market Research podcast. My guest today is Andrew Moffatt, partner and chief strategy officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are widely known for their clear ID offering designs to identify surrogate participants who are either bots or come from a survey farm. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International, which was acquired by Dynata where he started a...
My guest today is Andrew Moffatt, Partner & Chief Strategy Officer at OpinionRoute.
Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are most widely known for their CleanID offering designed to identify survey participants who are bots or survey farms.
Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International which was acquired by Dynata where he started as a Sales Director and moved up to SVP, Global Strategic Partnerships.
Find Andrew Online:
LinkedIn: https://www.linkedin.com/in/andrew-moffatt-7064422/
Twitter: https://twitter.com/moff727
Website: https://www.opinionroute.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
This Episode’s Sponsor:
This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.
For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.
[00:00:02]
Jamin Brazil: Hi. I’m Jamin Brazil. You're listening to the Happy Market Research podcast. My guest today is Andrew Moffatt, partner and chief strategy officer at OpinionRoute. Founded in 2013, OpinionRoute is a services and software company focused on quantitative market research. They are widely known for their clear ID offering designs to identify surrogate participants who are either bots or come from a survey farm. Prior to joining OpinionRoute, Andrew spent 17 years at Survey Sampling International, which was acquired by Dynata where he started as a sales director and then moved up to SVP of global strategic partnerships. Andrew, thanks very much for joining me on the Happy Market Research podcast today.
[00:00:45]
Andrew Moffatt: Thanks for having me Jamin Brazil. Nice to be here.
[00:00:50]
Jamin Brazil: This episode is brought to you by Survey Monkey. Today almost everyone has taken a survey but did you know that Survey Monkey offers complete solutions for market researchers. In addition to flexible survey, their global audience panel and research services Survey Monkey has launched a fast and easy way to collect market feedback. They have seven new expert solutions for concept and creative testing. With built-in, customized methodologies, AI-powered insights, and industry benchmarking, you can get feedback on your ideas from your target market in a presentation-ready format. And by the way, in as little as an hour. For more information on Survey Monkey’s market research solutions visit Survey Monkey.com/market-research. That’s Survey Monkey.com/market-research. Mention the Happy Market Research podcast to the Survey Monkey sales team before June 30th for a discount off your first project. Before we jump into the company, I want to talk a little bit about yourself. Give us some context. Tell us about your parents and how they informed what you do today.
[00:02:02]
Andrew Moffatt: Sure. So I grew up in Ireland actually.