This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art. Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://market-cube.com/ Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode’s Sponsor: This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project. [00:00:03] Jamin Brazil: Hi, I'm Jamin and you're listening to the Happy Market Research podcast. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube is an online sample survey and research company based in Mount Pleasant, South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at both Dynata and Lucid. Additionally, he has invested in a Craft Brew firm and is a purveyor of fine art. Ted, thanks for joining me on Happy Market Research podcast today. [00:00:34] Ted Pulsifer: Yeah, thanks for having me. [00:00:36] Jamin Brazil: So, fine art, how did you get into that? [00:00:40]
This episode was recorded in December 2019.
My guest today is Ted Pulsifer, CRO at Market Cube.
Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina.
Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art.
Find Ted Online:
LinkedIn: https://www.linkedin.com/in/tedpulsifer/
Website: https://market-cube.com/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
This Episode’s Sponsor:
This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour.
For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research. Mention the Happy Market Research Podcast to the SurveyMonkey sales team before June 30th, for a discount off of your first project.
[00:00:03]
Jamin Brazil: Hi, I'm Jamin and you're listening to the Happy Market Research podcast. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube is an online sample survey and research company based in Mount Pleasant, South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at both Dynata and Lucid. Additionally, he has invested in a Craft Brew firm and is a purveyor of fine art. Ted, thanks for joining me on Happy Market Research podcast today.
[00:00:34]
Ted Pulsifer: Yeah, thanks for having me.
[00:00:36]
Jamin Brazil: So, fine art, how did you get into that?
[00:00:40]
Ted Pulsifer: That's a funny story. So, sometimes it helps that who you know is better than what you know. I have a good friend of mine from college that was doing some art collecting as part of his estate process and he asked me to be on the board of a company that dealt specifically in buying and collecting and storing art based on some different taxation situations with art, so I got a crash course. And I try to say yes to most exciting opportunities that take me out of my comfort zone and that was certainly one of them, so.
[00:01:08]
Jamin Brazil: I bet. What was the one thing you learned going through that process?
[00:01:13]
Ted Pulsifer: Just how unbelievably extensive valuations can be for art and how it has such an unbelievable emotional impact on people where they'll see something and say, "OK, that Kandinsky, that's unbelievable, that's worth $300,000 in my mind or a million dollars. And that's totally clear." And other people will see things and find no value to it and think it's a joke. And so just obviously this subjective art side of valuing the paintings and sculptures is one thing. But what I thought was so interesting was just kind of the emotional side of the viewer or the observer and how that runs the gamut so dramatically unlike anything else really. I mean even if - Before that I spent some time in fine wine and even people that don't necessarily love wine, I mean you could pour them a $200 bottle next to a bottle of something that costs four dollars from Yellow Ta...