My guest today is 'Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On Episode 241, I’m interviewing ‘Lade Tawak, experienced UX researcher for many large companies, including Google, but first a word from our sponsor. [00:12] This episode is brought to you by HubUX. HubUX is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUX. If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUX.com [01:36] Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast. My guest today is ‘Lade Tawak, an experienced UX researcher consultant for many of the top brands, including Google. ‘Lade, thanks very much for being on the Happy Market Research Podcast today. [01:53] Hi, Jamin. Thank you for having me.
My guest today is 'Lade Tawak, an experienced UX Researcher for many top brands including Google.
Find ‘Lade Online:
LinkedIn: www.linkedin.com/in/ladetawak
Twitter: www.twitter.com/LadeTawak
Website: ladetawak.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
On Episode 241, I’m interviewing ‘Lade Tawak, experienced UX researcher for many large companies, including Google, but first a word from our sponsor.
[00:12]
This episode is brought to you by HubUX. HubUX is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUX. If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUX.com
[01:36]
Hi, I’m Jamin, and you’re listening to the Happy Market Research Podcast. My guest today is ‘Lade Tawak, an experienced UX researcher consultant for many of the top brands, including Google. ‘Lade, thanks very much for being on the Happy Market Research Podcast today.
[01:53]
Hi, Jamin. Thank you for having me.
[01:56]
I’d like to start out with, before we get into the meat of our conversation, with providing our listeners some context of who you are, where you’re based, and how you wound up in user-experience research.
[02:10]
I’m based in Lagos, Nigeria. There’s not a lot of UX researchers here. So, I was studying psychology in the University of Lagos. And, as a student, I had a lot of time on my hands. My school is based in a major city where there is a tech hub, and the tech hub was really close to my school. So I used to just go there and go for all the meetups I could find because I had nothing else to do. And so, I discovered a usable, which was UX Lagos at the time. It was a design meetup that happened every month. And so, I just attended. I had tried software... front-end development. So, I learned HTML and CSS and a little bit of Java Script on Code Academy ‘cause I really wanted to work in tech. That was my major goal. So, I didn’t really enjoy that. So, really, I enjoyed the meetups, topics, and everything. And so, an opportunity came up in the company where the meetup was posted for a UX researcher, their first UX researcher, and they wanted somebody with a psychology background. And so, I sent in my CV, had an interview and Viola!
[03:36]
If only it was magical. There’s a lot to that.