In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with David Iudica, Head of Global Measurement and Insights Analytics at Uber Ads, about what it takes to measure real impact in today’s advertising landscape.
In this episode, Dan Fleetwood speaks with David Iudica, an experienced insights and analytics leader who has worked across major organizations including Meta, Citi, and now Uber Ads.
David shares his career journey from agency-side research to leading global measurement and analytics teams. He explains how his team supports advertisers by helping them understand what’s actually driving performance, using tools like incrementality testing, post-campaign analysis, and first-party data.
The conversation explores the growing importance of measurement in modern advertising, the evolution of platforms' analytics capabilities, and the challenges of helping clients move beyond surface-level metrics. David also reflects on how insights teams can better partner with marketing and business stakeholders to drive smarter decisions.
Guest:
David Iudica – Head of Global Measurement and Insights Analytics at Uber Ads, with extensive experience leading insights, marketing, and strategy teams across companies like Meta, Yahoo, MTV Networks, Turner, and Major League Baseball. He specializes in connecting data and strategy to drive measurable business impact and is known for building strong partnerships across organizations.
Useful links:
David Iudica on LinkedIn: https://www.linkedin.com/in/davidiudica/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
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