My guest today is Zontziry “Z” Johnson, VP of Customer Transformation at Zappi. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Prior to joining Zappi, Z has been a market research manager at Microsoft, a director at Ipsos, an independent consultant, and worked at various market research firms. Additionally, she has a storied long-form blog called MRxplorer and has recently added a podcast to her thought leadership. Find Zontziry Online: LinkedIn: www.linkedin.com/in/zontziry Twitter: www.twitter.com/zontziry Website: www.zappi.io/web Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] On episode 237, I'm interviewing Z. Johnson, VP of Customer Transformation at Zappi, but first a word from our sponsor. [00:10] This episode is brought to you by HubUx. HubUx is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe,
My guest today is Zontziry “Z” Johnson, VP of Customer Transformation at Zappi. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts.
Prior to joining Zappi, Z has been a market research manager at Microsoft, a director at Ipsos, an independent consultant, and worked at various market research firms. Additionally, she has a storied long-form blog called MRxplorer and has recently added a podcast to her thought leadership.
Find Zontziry Online:
LinkedIn: www.linkedin.com/in/zontziry
Twitter: www.twitter.com/zontziry
Website: www.zappi.io/web
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
On episode 237, I'm interviewing Z. Johnson, VP of Customer Transformation at Zappi, but first a word from our sponsor.
[00:10]
This episode is brought to you by HubUx. HubUx is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx. If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com
[01:35]
Hi. I'm Jamin, and you're listening to the Happy Market Research Podcast. My guest today is Z. Johnson, VP of Customer Transformation at Zappi. Zappi is a marketplace for consumer insights and research automation. Prior to joining Zappi, Z. has been a marketing research manager at Microsoft, a director at Ipsos, an independent consultant and worked at various market research companies. Additionally, she has a storied long-form blog called MRXplorer and has recently added a podcast, which really drives her thought leadership. It is actually one of my go-to podcasts. I love the fact that they're really these micro-episodes. I highly recommend you add it to your list. Z, thanks very much for joining me today. I really want to start the conversation a little bit differently than I normally do. Let's talk a little bit about this point that you've raised: thinking about new technologies that have been entering the marketplace in the last, I'll even call it 10 years, right? So, we know that the online survey, big difference. In fact, I think I saw a statistic recently: something like 70% of surveys are now online or have an online component to them, quantitative surveys.
[02:48]
OK, OK, that even sounds low.
[02:50]
Yeah, I thought so too actually.