My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the "Big Three," record companies, including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SABMiller and Procter & Gamble. Find Piotr Online: LinkedIn: www.linkedin.com/in/piotrszymski Twitter: www.sonymusic.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com. [00:00] In Episode 234 I'm interviewing Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony music, but first a word from our sponsor. [00:11] This episode is brought to you by HubUx. HubUx is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights,
My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the "Big Three," record companies, including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SABMiller and Procter & Gamble.
Find Piotr Online:
LinkedIn: www.linkedin.com/in/piotrszymski
Twitter: www.sonymusic.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
In Episode 234 I'm interviewing Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony music, but first a word from our sponsor.
[00:11]
This episode is brought to you by HubUx. HubUx is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx. If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com
[01:35]
Hi, I'm Jamin and you're listening to the Happy Market Research Podcast. My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the big three recording companies including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SAB Miller and Proctor & Gamble. Piotr, thanks for joining me on the Happy Market Research Podcast today.
[02:12]
Thank you for having me.
[02:13]
So, tell me a little bit about where you grew up and what your parents did and how that has informed what you're doing today.
[02:23]
That's a very interesting question. You know I usually like to think that I'm my own creation and I decide what I do. But, as a researcher and a sociologist and psychologist, I know that context does have a major impact on all what we are doing and who we grow up to be. I was born and raised and spent most of my formative years in Poland. My parents and my family definitely had an impact on where I ended up in life both in terms of professional and personal development. My parents were and still are quite an odd couple. My mom is quite well-educated, sophisticated, art-loving librarian. She studied art history but ended up a school librarian with really high intellectual aspirations. And you can trace back my love for literature and appreciation for knowledge that to her clearly. Frankly speaking,