Dan Fleetwood talks with Eric Rasmussen about what it takes to turn complex technology into real consumer adoption. Drawing from his experience at companies like 23andMe, Groupon, and eBay, Eric shares lessons on aligning insights, product, and strategy in fast-moving environments.
In this episode, Dan Fleetwood speaks with Eric Rasmussen, an experienced researcher who has worked across major companies including 23andMe, ebay and Groupon.
Eric shares stories from his career working at the intersection of consumer behavior, technology, and product development. He discusses what it takes to turn complex innovation into something people actually adopt, and why many companies struggle to bridge that gap.
The conversation explores how insights teams can better align with product and business strategy, the importance of understanding real human behavior beyond the data, and the challenges of operating in fast-moving, high-expectation environments. Eric also reflects on lessons learned from both successes and setbacks, offering a grounded perspective on how research can drive meaningful growth.
Guest:
Eric Rasmussen – Eric builds consumer intelligence systems that translate complex technology into scalable growth. With over 20 years of experience, he has led insights and UX research across companies like 23andMe, Groupon, eBay, and Yahoo. Today, through The Dansian Group, he advises AI and health-tech companies on aligning product innovation with real human adoption and market readiness.
Useful links:
Eric Rasmussen on LinkedIn: https://www.linkedin.com/in/ericrasmussen/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
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