Dan Fleetwood talks with Janani Venkataraman, Director of Research & Insights at BILL, about how the role of market research is evolving inside modern organizations. Janani shares why listening to stakeholders is critical and how AI is influencing the future of research.
In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Janani Venkataraman, Director of Research & Insights at BILL, about how the role of research is evolving inside modern organizations.
Janani shares her journey across agency, supplier, and client-side roles, and explains how her team supports go-to-market functions including sales, marketing, and customer experience. The conversation explores why researchers need to spend more time listening to stakeholders, and how AI is beginning to reshape research workflows.
Guest:
Janani Venkataraman – Director of Research & Insights at BILL. Janani leads research and insights supporting go-to-market teams including sales, marketing, and customer experience. With more than 15 years of experience across agency, supplier, and client-side roles, she has worked across industries including media, entertainment, SaaS, and fintech.
Useful links:
Janani Venkataraman on LinkedIn: https://www.linkedin.com/in/jananivenkataraman/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
Learn more about QuestionPro: https://www.questionpro.com