Dan Fleetwood chats with Kajoli Tankha, Microsoft’s Head of Consumer Insights, about her journey from agency life to leading a global insights team. They discuss leadership, navigating challenges, and how consumer insights shape Microsoft’s products and strategy.
In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Kajoli Tankha, who leads Microsoft’s consumer insights function. Kajoli shares her personal journey from agency life to leading a global team at Microsoft, discussing the challenges and rewards of guiding insights across AI, gaming, and more. They dive into how her team’s research influences product and marketing decisions, her leadership philosophy, and how she navigates the ever-evolving tech landscape with a focus on people, not just data.
Guest:
Kajoli Tankha – Head of Consumer Insights at Microsoft. She oversees research across AI, subscriptions, gaming, search, devices, and OS. Her team produces groundbreaking insights that inform product development and marketing strategies across Microsoft’s diverse portfolio.
With both client-side and agency experience, Kajoli has worked with top brands like Revlon, Lipton Teas, Pepsodent, General Motors, Gillette, Coca-Cola, and Bush’s Baked Beans, helping to shape strategies through actionable consumer insights.
Useful links:
Kajoli Tankha on LinkedIn: https://www.linkedin.com/in/kajoli-tankha/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
Learn more about QuestionPro: https://www.questionpro.com