Dan Fleetwood talks with Brianna Sylver, founder of Sylver Consulting, about how insights professionals can move from reporting findings to shaping real business decisions. Brianna shares her journey from researcher to founder and explains why clarity, positioning, and strategic thinking are essential for turning insight into impact.
In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Brianna Sylver, author and founder of Sylver Consulting, about the power of qualitative research in shaping brand and business strategy. Brianna shares her journey from researcher to founder, how she approaches deep consumer understanding, and why strong qualitative work goes beyond surface-level insights. The conversation explores brand growth, strategic influence, and the factors that drive the build of a research-led consultancy.
Guest:
Brianna Sylver – Nationally recognized innovation strategist and the founder and president of Sylver Consulting, a global research and strategy firm that blends Market Research, UX, and Business Strategy to drive growth and transformation. She works with Fortune 500 companies and city governments to unlock alignment and lead through complexity. Brianna is also the author of Leading Through Free Fall, a practical guide for leaders navigating uncertainty and change. Her insights have been featured in Forbes, Business Week, Fast Company, PDMA, QRCA, and HSM Management.
Useful links:
Download your ebook preview here: https://marketing.questionpro.com/free-preview-leading-through-free-fall
Brianna Sylver on LinkedIn: http://linkedin.com/in/briannasylver/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
Learn more about QuestionPro: https://www.questionpro.com