Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what good qualitative research actually looks like in practice. Marilisa shares her perspective on rigor, thoughtful study design, and building strong client partnerships to ensure qualitative insights are credible and useful.
In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Marilisa Beatty, VP of Qualitative Research at KJT, about what it truly takes to deliver strong qualitative research. Marilisa shares her perspective on rigor, thoughtful design, and building meaningful client partnerships. The conversation explores how qualitative researchers can balance structure with flexibility, mentor teams, and ensure insights are both credible and actionable.
Guest:
Marilisa Beatty – Vice President of Qualitative Research at KJT with over 15 years of experience in global healthcare research. She has led qualitative research for pharmaceutical and biotech companies and is known for delivering rigorous, patient-centered insights through thoughtful study design and strong rapport with respondents.
Useful links:
Marilisa Beatty on LinkedIn: https://www.linkedin.com/in/marilisabeatty/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
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