Dan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.
In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Laurie Michaels, Associate Director of Market Research at Innovation Partners, about what it really takes to make research useful inside organizations. Laurie shares her experience working closely with internal stakeholders, translating insights into action, and balancing rigor with real-world constraints. They discuss collaboration, research prioritization, and how researchers can become stronger partners to the business.
Guest:
Laurie Michaels – Associate Director, Market Research at Innovation Partners. Laurie brings deep experience in applied market research, helping organizations turn insights into practical decisions. Her work focuses on stakeholder collaboration, clear communication, and ensuring research delivers real impact.
Useful links:
Laurie Michaels on LinkedIn: https://www.linkedin.com/in/laurieannmichaels/
Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood
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