Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Naira Musallam, Co-Founder of SightX. Find Naira Online: LinkedIn: www.linkedin.com/in/naira-musallam-36385592 Website: sightx.io Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today is Naira Musallam PhD and co-founder of SightX, one of my absolute favorite companies in the industry right now. Welcome to the Happy Market Research Podcast. [00:47] Thank you for having me and thanks for the shout-out. [00:50] Yeah, of course. Well, thanks for creating technology that is adding a ton of value to the market research space. Tell us a little bit about SightX. [00:58] Yes, So, SightX came about to solve for the problem that many in this space experience, and that is one for the fragmentation. The idea that you have to rely on multiple tools to be able to go from collection to cleaning, to formatting, to restructuring, to uploading into another platform. We thought we can do a little bit better by streamlining the process one. So, it is a technology that fits for the needs of 2019 and to also solve for the issue of expertise. The world that we live in really expect everybody nowadays in the space to be experts in what they're doing, to get it right, to get it deep, to get it fast with the massive amount of data. And so, how do you do that? Like how do you deliver better, faster, deeper with outdated technology? So, we said we're going to just develop a technology that enables people to deliver on these expectations. [02:28]
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Naira Musallam, Co-Founder of SightX.
Find Naira Online:
LinkedIn: www.linkedin.com/in/naira-musallam-36385592
Website: sightx.io
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:31]
Hi, this is Jamin. You are listening to Happy Market Research Podcast. My guest today is Naira Musallam PhD and co-founder of SightX, one of my absolute favorite companies in the industry right now. Welcome to the Happy Market Research Podcast.
[00:47]
Thank you for having me and thanks for the shout-out.
[00:50]
Yeah, of course. Well, thanks for creating technology that is adding a ton of value to the market research space. Tell us a little bit about SightX.
[00:58]
Yes, So, SightX came about to solve for the problem that many in this space experience, and that is one for the fragmentation. The idea that you have to rely on multiple tools to be able to go from collection to cleaning, to formatting, to restructuring, to uploading into another platform. We thought we can do a little bit better by streamlining the process one. So, it is a technology that fits for the needs of 2019 and to also solve for the issue of expertise. The world that we live in really expect everybody nowadays in the space to be experts in what they're doing, to get it right, to get it deep, to get it fast with the massive amount of data. And so, how do you do that? Like how do you deliver better, faster, deeper with outdated technology? So, we said we're going to just develop a technology that enables people to deliver on these expectations.
[02:28]
I think that there's a couple of points that I’ve separated out, right? One is the disparate number of tools that are required in order to do a research project. On a qualitative basis, there's approximately six to eight tools that are used just to recruit people. It's really funny… Between Excel. Anyway, that's a different topic. But my point is that… Well, Stacey Walker, Head of Insights for Adobe told me, ”I'm sick of all the tools. I don't want to hear about another new tool,” which is really interesting, right?
So, the ability to be able to consolidate your work into a single platform means that you're getting consistent data structures, consistent ways of interacting with that data, analyzing that data. It should create a tremendous amount of velocity improvement.
[03:19]
Yeah, I fully agree and sympathize with the sentiment of not wanting to see one more tool. Look, I always tell people nowadays we have so many options, right? It's more about how are you experiencing it and how are you getting there. So, to even take it out of market research, I say you want to go from New York to California. Do you want to ride on a bus or do you want to take a helicopter that is waiting outside of your home, right? Like for me, these are like the analogies, like these are the tradeoffs and these are like the solutions, quite frankly, that we have to continuously and think about. How do we do better?