Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Mike Sawicz, Account Executive at Market Logic Software Find Mike Online: LinkedIn: www.linkedin.com/in/sawicz Email: msa@marketlogicsoftware.com Website: www.marketlogicsoftware.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. We are live today at CRC here in Orlando, Insights Association. Mike Sawicz, Market Logic Software is the name of the company. Mike, thanks so much for sitting down with me for a few minutes. [00:46] Oh, thank you for having me. [00:47] So, the show is in the third and final day. Break has just happened. So, the floor is starting to fill up; so, I won't keep you too long, but I do have a couple of questions for you. Tell me, what do you think about the show? [01:00] It's great. We've had a really good time here. I met tons of interesting people on both the client side and my research colleague side. Excellent conversations, really rich presentations. I've learned quite a bit. We're seeing a lot about how AI is coming into play and how the technology in this space is really emerging and changing. But also, lots of great topics on storytelling and crafting insights for larger stakeholder audiences to really help them manage and run their business. [01:41] Yeah, I feel like there's a tremendous number of client-side researchers here, right? I've been meeting a lot. [01:49] Yeah. This is certainly not vendor fest.
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Mike Sawicz, Account Executive at Market Logic Software
Find Mike Online:
LinkedIn: www.linkedin.com/in/sawicz
Email: msa@marketlogicsoftware.com
Website: www.marketlogicsoftware.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:31]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. We are live today at CRC here in Orlando, Insights Association. Mike Sawicz, Market Logic Software is the name of the company. Mike, thanks so much for sitting down with me for a few minutes.
[00:46]
Oh, thank you for having me.
[00:47]
So, the show is in the third and final day. Break has just happened. So, the floor is starting to fill up; so, I won't keep you too long, but I do have a couple of questions for you. Tell me, what do you think about the show?
[01:00]
It's great. We've had a really good time here. I met tons of interesting people on both the client side and my research colleague side. Excellent conversations, really rich presentations. I've learned quite a bit. We're seeing a lot about how AI is coming into play and how the technology in this space is really emerging and changing. But also, lots of great topics on storytelling and crafting insights for larger stakeholder audiences to really help them manage and run their business.
[01:41]
Yeah, I feel like there's a tremendous number of client-side researchers here, right? I've been meeting a lot.
[01:49]
Yeah. This is certainly not vendor fest.
[01:52]
Yeah. That's kind of a nice change.
[01:53]
It's very nice.
[01:55]
Yeah, for sure. I think you gave a talk, didn't you?
[01:58]
I did. We had a little chat about how our platform enables both AI and HI (Human Insights and Intelligence) to come together to help our customers create a very powerful asset base.
[02:16]
Okay, I love that asset base being the insights or the decision framework to make…
[02:22]
So, at Market Logic, we build insight platforms where at an ingestion layer our customers upload and take in all of their primary, secondary, syndicated, and structured data that can come in along with news feeds from the outside. So, in one source, you have all the information that you need to craft those stories about your customer base and the delivery mechanisms. So, when we talk about storytelling, we're a little more on the telling side. So, our system has feeds, and it really is designed to push information to those key stakeholder bases. So, all that expert knowledge that our colleagues here are creating can be put into knowledge zone. So that's the HI part. You craft that story; you have access to all the information; you can build it with videos and infographics—really compelling way of telling that story— and then have that pushed out to your stakeholders automatically. You don't have to rely on emails; you don't have to rely on roadshows. It's available 24 hours a day. There's a Q&A area in there so that expert can stay in ...