Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Liz Moore, Candorist and Partner of The Candor Company. Find Liz Online: LinkedIn: www.linkedin.com/in/liz-moore-a54b452 Email: liz@thecandorcompany.com Website: www.thecandorcompany.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hey, this is Jamin. We are live today at CRC at the exhibit floor here in beautiful Orlando. At least they tell me it's beautiful. I haven't been outside yet. I have the honor of chatting with Liz Moore, two words. She is one of the owners of The Candor Company, which is a qualitative-focused firm, and I'm looking forward to finding out more. Hi, how are you doing? [01:05] I'm terrific. How are you? [01:07] I thank you for asking. I think I'm doing okay. I do actually really want to get outside. [01:12] We were out earlier. [01:14] Oh, you're such a show off. [01:15] I know. It's swampy. It's very humid. Yeah, it's better in here. [01:19] It's better inside. I don’t know. I feel like everything's yellow now with the fluorescent lighting tint. It's permanent. All right, so the show, how's it been for you guys? You guys have, by the way, sorry about interrupting. Ask a question interrupt. That's a terrible way to do it. You guys have the most bright and interactive booth on the show floor. [01:41] Thank you. Thank you.
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Liz Moore, Candorist and Partner of The Candor Company.
Find Liz Online:
LinkedIn: www.linkedin.com/in/liz-moore-a54b452
Email: liz@thecandorcompany.com
Website: www.thecandorcompany.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:31]
Hey, this is Jamin. We are live today at CRC at the exhibit floor here in beautiful Orlando. At least they tell me it's beautiful. I haven't been outside yet. I have the honor of chatting with Liz Moore, two words. She is one of the owners of The Candor Company, which is a qualitative-focused firm, and I'm looking forward to finding out more. Hi, how are you doing?
[01:05]
I'm terrific. How are you?
[01:07]
I thank you for asking. I think I'm doing okay. I do actually really want to get outside.
[01:12]
We were out earlier.
[01:14]
Oh, you're such a show off.
[01:15]
I know. It's swampy. It's very humid. Yeah, it's better in here.
[01:19]
It's better inside. I don’t know. I feel like everything's yellow now with the fluorescent lighting tint. It's permanent. All right, so the show, how's it been for you guys? You guys have, by the way, sorry about interrupting. Ask a question interrupt. That's a terrible way to do it. You guys have the most bright and interactive booth on the show floor.
[01:41]
Thank you. Thank you.
[01:43]
Totally true.
[01:44]
It's totally bad-ass, isn't it?
[01:46]
Yeah, it is bad ass. You guys have just totally nailed the interactivity. For those that weren't in here, it's a ring light, which is something you use in photography to take a portrait photo. And it's like super pro. Is it just like cell phone cameras? Oh, you even have a nice camera kit. Okay.
[02:06]
Totally legit. You should check the lens out.
[02:07]
All right, I will. What kind of camera is it?
[02:09]
It's a Canon. It's our photographer’s setup.
[02:13]
5D Mark III. Something fancy?
[02:15]
Yes, yes.
[02:17]
85 prime. Okay, so, tell me about your business, Candor.
[02:22]
That's right, Candor. We are qualitative researchers who don't like to necessarily think about ourselves as qualitative researchers. I think qualitative research has kind of gotten a bad rap over the years: very staid, very conservative, very traditional. Call a bunch of people into a room, total strangers; tell them to ideate for 90 minutes and just come up with something great. That doesn't work, does not work anymore. We noticed that trend.
We've been together about 20 years, and we started noticing the trend about 10 years ago that when we could take out of that environment and either go into their environment or bring them to a place that's really creative and it's fun and it's different—not just taking a focus group facility and going away from the standard setup to a living room setup, but actually taking them somewhere where it feels safe and there are really no boundaries.