Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Lana Babii, Head of Business Development at CoolTool. Find Lana Online: LinkedIn: www.linkedin.com/in/lana-babii-1296781a/?originalSubdomain=mx Email: lana@cooltool.com Website: cooltool.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hi, this is Jamin. I am with Lana. CoolTool is the name of the company, and we are live at CRC in Orlando. Lana, how are you? [00:43] I'm super well, enjoying the event. Thank God, we're not exhibiting. Sorry, boss. That I can communicate to everyone. I can talk to my peers, could listen to all the speeches and really, really enjoying everything happening over here. But, yeah, I miss you guys and I'm sending regards. It's the Research-Results Congress where you are now. [01:07] Yeah, in Munich, right? [01:09] In Munich, yeah, exactly. [01:09] Yeah, that’s a big event. So, were you here yesterday? [01:13] Yes, I've been presenting basically for the corporate researchers regarding all our neuromarketing tools and so on. So, there is a great pleasure to talk directly to our customers, to see the feedback, to learn the questions they have, all these insights. It was really powerful. I really appreciate this opportunity. [01:35] Tell us about CoolTool. [01:36] Oh, basically it's super fun. CoolTool is fun.
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Lana Babii, Head of Business Development at CoolTool.
Find Lana Online:
LinkedIn: www.linkedin.com/in/lana-babii-1296781a/?originalSubdomain=mx
Email: lana@cooltool.com
Website: cooltool.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:31]
Hi, this is Jamin. I am with Lana. CoolTool is the name of the company, and we are live at CRC in Orlando. Lana, how are you?
[00:43]
I'm super well, enjoying the event. Thank God, we're not exhibiting. Sorry, boss. That I can communicate to everyone. I can talk to my peers, could listen to all the speeches and really, really enjoying everything happening over here. But, yeah, I miss you guys and I'm sending regards. It's the Research-Results Congress where you are now.
[01:07]
Yeah, in Munich, right?
[01:09]
In Munich, yeah, exactly.
[01:09]
Yeah, that’s a big event. So, were you here yesterday?
[01:13]
Yes, I've been presenting basically for the corporate researchers regarding all our neuromarketing tools and so on. So, there is a great pleasure to talk directly to our customers, to see the feedback, to learn the questions they have, all these insights. It was really powerful. I really appreciate this opportunity.
[01:35]
Tell us about CoolTool.
[01:36]
Oh, basically it's super fun. CoolTool is fun. What you do is just enjoy with CoolTool since we automate everything for our clients, for researchers of all the levels from the brands, from the agencies and so on. So CoolTool is a neuromarketing automation platform, which literally combines the very best from the traditional survey-based research and the non-conscious measurement tools. So, we give to our clients those techniques like eye tracking, the facial coding, implicit testing and so on but without any hardware and with the opportunity to get the results in the real time. And also, the great news of this year is that we finally, finally finalized the integrations with Dynata. We’re seeing all these biggest players in terms of online panels so that our clients, they have the direct reach out to their consumers of more than 50 million people around the world due to online panels, which are our official partners now.
[02:37]
That’s awesome. Congratulations.
[02:39]
Thank you very much.
[02:41]
This show is early Day 2, right? We have to tomorrow's Day 3 and the final day. Are you staying through for tomorrow?
[02:52]
Of course.
[02:52]
What particular sessions are you looking forward to?
[02:57]
Well, basically, I have my list. The best thing about this list that I'm watching the agenda and they always have those, “Okay, should I go to this speech or that speech? Should they listen to this presentation or that presentation?” Basically today, the one I'm looking forward is the one from CMI and Pfizer. They are going to present the case. I really enjoyed the one that we had today in the morning from Google. Ed was super, super cool and engaging,