Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Emily Palmer Brown, VP of Digital Manager at Wells Fargo. Find Emily Online: LinkedIn: www.linkedin.com/in/emily-palmer-brown-5b76648 Email: emily.w.palmerbrown@wellsfargo.com Website: www.wellsfargo.com Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:32] We are live today at the CRC, which is corporate research event in association with the Insights Association, and we are on the exhibit floor. Cocktails have been flowing. I'm one deep. Emily brought it to me. Emily Palmer Brown with Wells Fargo, thanks for being on the podcast. [00:51] It's my pleasure. [00:52] So, tell me a little bit about what you're going to give in the presentation. [00:55] So, my partner, Sharon, and I are going to be talking about bringing the human to life in market research. Oftentimes people will do quantitative research and develop market segments. And what we're presenting on is how to illustrate and illuminate really the humans in there with retail personas or consumer personas or experienced personas and how people can create their own, how we care for and nurture and create ours, how we use them day to day. [01:28] So, personas in the context of like marketing or…? [01:32] Yeah, that's a good question. So yes, in any context really. So, we primarily support the digital design experiences. So that's product line of business as well as designers. And Marketing Wells Fargo is an enormous organization.
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Emily Palmer Brown, VP of Digital Manager at Wells Fargo.
Find Emily Online:
LinkedIn: www.linkedin.com/in/emily-palmer-brown-5b76648
Email: emily.w.palmerbrown@wellsfargo.com
Website: www.wellsfargo.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:32]
We are live today at the CRC, which is corporate research event in association with the Insights Association, and we are on the exhibit floor. Cocktails have been flowing. I'm one deep. Emily brought it to me. Emily Palmer Brown with Wells Fargo, thanks for being on the podcast.
[00:51]
It's my pleasure.
[00:52]
So, tell me a little bit about what you're going to give in the presentation.
[00:55]
So, my partner, Sharon, and I are going to be talking about bringing the human to life in market research. Oftentimes people will do quantitative research and develop market segments. And what we're presenting on is how to illustrate and illuminate really the humans in there with retail personas or consumer personas or experienced personas and how people can create their own, how we care for and nurture and create ours, how we use them day to day.
[01:28]
So, personas in the context of like marketing or…?
[01:32]
Yeah, that's a good question. So yes, in any context really. So, we primarily support the digital design experiences. So that's product line of business as well as designers. And Marketing Wells Fargo is an enormous organization.
[01:50]
It is a big company.
[01:51]
It is a big house. And marketing tends to have their own research, what we're very friendly with. They do different types of research. We use our personas, (See, this is a spoiler alert. If somebody listens to this before my talk tomorrow.) and we use our retail personas to truly understand the emotional drivers of user behavior to help inform strategies or design. So, really specifically where will somebody be using this and how will they be feeling when they're using it?
[02:24]
Is that like sits next to customer experience or user experience?
[02:28]
We sit right in customer experience, user experience.
[02:32]
Got it.
[02:32]
We sit right in the experience design group.
[02:34]
Perfect. Okay, that makes a lot of sense to me. Give me a little bit about your background ‘cause we've just met, give me a little context.
[02:40]
We're only one beer friendly. So, I started in social work actually.
[02:47]
Oh, you’re kidding.
[02:48]
No, I'm not. I am passionate about people and making sure that people can make choices to make changes or live the life they want to live. And social work, I think, is typically thought of with the downtrodden and the underprivileged. And that while that's true, humans across the board, we all have aspirational lives that we want to live, and we all have things that get in our way. We get in our own way. And so, nine years ago, before I joined Wells Fargo,