Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Colson Steber, Co-CEO of Communications for Research, Inc. Find Colson Online: LinkedIn: https://www.linkedin.com/in/colsonsteber Email: csteber@cfrinc.net Website: www.cfrinc.net Find Jamin Online: Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com [00:00] Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes. [00:31] Hey, everybody. This is Jamin. You are listening to Happy Market Research Podcast. We are live at the Insights Association’s CRC event. What city are we in? I keep forgetting. [00:42] Orlando. [00:43] My guest today is Colson Steber; Communications for Research is the name of the company. Colson, thanks for being on the show. [00:51] Thanks. [00:52] You got to tell me something. This is the morning of Day Two. Did you go to any content yesterday? [01:00] I went to Steve August coaching. [01:02] Tell me what you thought. [01:04] I loved the tools he introduced to us in the session but did not engage a lot with the conversation during the session. Struck up a conversation with him afterwards and ended up taking up the entire afternoon getting free coaching for about two and a half hours. [01:20] I hope you bought him a drink or something. [01:21] Unfortunately, not. We got interrupted a lot since we sat in the lobby and lots of people walk past us that were arrivin...
Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Colson Steber, Co-CEO of Communications for Research, Inc.
Find Colson Online:
LinkedIn: https://www.linkedin.com/in/colsonsteber
Email: csteber@cfrinc.net
Website: www.cfrinc.net
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:31]
Hey, everybody. This is Jamin. You are listening to Happy Market Research Podcast. We are live at the Insights Association’s CRC event. What city are we in? I keep forgetting.
[00:42]
Orlando.
[00:43]
My guest today is Colson Steber; Communications for Research is the name of the company. Colson, thanks for being on the show.
[00:51]
Thanks.
[00:52]
You got to tell me something. This is the morning of Day Two. Did you go to any content yesterday?
[01:00]
I went to Steve August coaching.
[01:02]
Tell me what you thought.
[01:04]
I loved the tools he introduced to us in the session but did not engage a lot with the conversation during the session. Struck up a conversation with him afterwards and ended up taking up the entire afternoon getting free coaching for about two and a half hours.
[01:20]
I hope you bought him a drink or something.
[01:21]
Unfortunately, not. We got interrupted a lot since we sat in the lobby and lots of people walk past us that were arriving for the conference.
[01:27]
Does the ROI for him, does that pay off down the road, you think? Like good feelings?
[01:33]
For him?
[01:35]
Yeah, yeah, yeah, yeah, yeah. I mean he's now in a coaching business. So potentially, right. I mean, I now know his story. He knows my story and by…
[01:44]
There could be work down the line. What was one of your big takeaways from the conversation? Because the ROI might be somebody listens to this show and then reaches out to Steve August for coaching.
[01:56]
We talked a lot about how to go deeper in my niche of agriculture sector research without abandoning everything else we can do and can service.
[02:14]
It's the classic mile wide, inch deep versus go really deep in a single thing. And you've got to do both in a lot of cases.
[02:23]
So, as I was mentioning to you directly before this, I'm rethinking my marketing strategy for 2020 significantly and working to move entirely away from this list of services-based website to what outcome do we create for our customers?
[02:44]
Dude, I mean that's a really… Okay, so, let's back up. Give our audience a little context of Communications for Research. What is it you guys do?
[02:53]
We add value by helping to plan research, communicate that plan in terms of the sampling plan and field work and how it's going to get executed and then providing services to do so. And I call that research logistics. The best example being working with researchers themselves, typically as third-party contractors to understand how they're going to access the audience, help them with the screening criteria and what we'll do,